{"id":42,"date":"2021-05-29T03:52:40","date_gmt":"2021-05-29T03:52:40","guid":{"rendered":"https:\/\/www.richardwinser.com\/blog\/?page_id=42"},"modified":"2026-07-24T20:42:13","modified_gmt":"2026-07-24T20:42:13","slug":"free-stuff","status":"publish","type":"page","link":"https:\/\/richardwinser.com\/blog\/free-stuff\/","title":{"rendered":"Free Stuff"},"content":{"rendered":"<h2>Free Reports<\/h2>\n<p><strong><a href=\"https:\/\/richardwinser.com\/blog\/wp-content\/uploads\/2026\/07\/7mistakes.pdf\">7 Mistakes That Keep Great Copywriters Stuck Prospecting.<\/a><\/strong> How to build a compounding copywriting business <strong>without<\/strong> hustling harder.<\/p>\n<p><strong><a href=\"https:\/\/richardwinser.com\/blog\/wp-content\/uploads\/2026\/07\/roman-army-copy.pdf\">How To Build Sales Copy Like The Roman Empire<\/a><\/strong>. A guide to building sales copy like a Roman army, with every section assigned a clear role and coordinated to move the reader steadily toward belief and action.<\/p>\n<p><strong><a href=\"https:\/\/richardwinser.com\/blog\/wp-content\/uploads\/2026\/07\/price-metaphors.pdf\">How to Use Metaphors to Make a Higher Price Feel Reasonable.<\/a><\/strong> A guide to using metaphors to reframe price, highlight value, and make higher-cost offers feel more reasonable to buyers.<strong><br \/>\n<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3>Free Mind Maps<\/h3>\n<p><strong><a href=\"https:\/\/richardwinser.com\/blog\/wp-content\/uploads\/2026\/07\/The-Deeper-WIIFM-Stack2.pdf\">The Deeper WIIFM Stack Mind Map.<\/a> \u00a0<\/strong>Beginning copywriters often write a few <strong>&#8220;What&#8217;s In It For Me&#8221;<\/strong> statements and leave it at that. This gives you seven different reader payoffs you can add and stack in any promotion.<\/p>\n<p><strong><a href=\"https:\/\/richardwinser.com\/blog\/wp-content\/uploads\/2026\/07\/reasons-people-buy-landscape.pdf\">Reasons People Buy Diagram.<\/a> <\/strong>A visual motive map showing how practical gain, comfort, identity, protection, and avoidance combine to create a persuasive sales argument and drive a purchase decision.<\/p>\n<p>&nbsp;<\/p>\n<h3>Free Checklists<\/h3>\n<p><strong><a href=\"https:\/\/richardwinser.com\/blog\/wp-content\/uploads\/2026\/07\/State-Control-Checklist.pdf\">The State Before the Sentence: A 25-Point Writing Checklist.<\/a><\/strong>\u00a0 A guide for managing your mindset, energy, and conviction before, during, and after writing so your copy carries more confidence, momentum, and persuasive force.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Free Reports 7 Mistakes That Keep Great Copywriters Stuck Prospecting. How to build a compounding copywriting business without hustling harder. How To Build Sales Copy Like The Roman Empire. A guide to building sales copy like a Roman army, with every section assigned a clear role and coordinated to move the reader steadily toward belief [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-42","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/pages\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":6,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/pages\/42\/revisions"}],"predecessor-version":[{"id":281,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/pages\/42\/revisions\/281"}],"wp:attachment":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/media?parent=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}