{"id":359,"date":"2026-08-04T16:58:58","date_gmt":"2026-08-04T16:58:58","guid":{"rendered":"https:\/\/richardwinser.com\/blog\/?p=359"},"modified":"2026-08-04T04:59:41","modified_gmt":"2026-08-04T04:59:41","slug":"general-semantics-vs-clickbait-in-2026","status":"publish","type":"post","link":"https:\/\/richardwinser.com\/blog\/general-semantics-vs-clickbait-in-2026\/","title":{"rendered":"General Semantics vs Clickbait in 2026"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-360\" src=\"https:\/\/richardwinser.com\/blog\/wp-content\/uploads\/2026\/08\/g7HGyAqM6VcKg4NlzFz2uyr_ejI5tSP-1bFgJ8oTZe8y1tQ9Ag6Fo-gc_WgnaG4QOtpnSuV32Lwdfjk4Yyj_RUkLoPlzt8ZwCTv1vxKUcUasU7VYv2xhKiR_LpDuJPqVhDp7bt5SYAkIf69zoaWrrVy1Fftd9htsEx4r5q7z8I3-0pUFI9yHdOLWM53MU6q7-300x169.jpeg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/richardwinser.com\/blog\/wp-content\/uploads\/2026\/08\/g7HGyAqM6VcKg4NlzFz2uyr_ejI5tSP-1bFgJ8oTZe8y1tQ9Ag6Fo-gc_WgnaG4QOtpnSuV32Lwdfjk4Yyj_RUkLoPlzt8ZwCTv1vxKUcUasU7VYv2xhKiR_LpDuJPqVhDp7bt5SYAkIf69zoaWrrVy1Fftd9htsEx4r5q7z8I3-0pUFI9yHdOLWM53MU6q7-300x169.jpeg 300w, https:\/\/richardwinser.com\/blog\/wp-content\/uploads\/2026\/08\/g7HGyAqM6VcKg4NlzFz2uyr_ejI5tSP-1bFgJ8oTZe8y1tQ9Ag6Fo-gc_WgnaG4QOtpnSuV32Lwdfjk4Yyj_RUkLoPlzt8ZwCTv1vxKUcUasU7VYv2xhKiR_LpDuJPqVhDp7bt5SYAkIf69zoaWrrVy1Fftd9htsEx4r5q7z8I3-0pUFI9yHdOLWM53MU6q7-1024x576.jpeg 1024w, https:\/\/richardwinser.com\/blog\/wp-content\/uploads\/2026\/08\/g7HGyAqM6VcKg4NlzFz2uyr_ejI5tSP-1bFgJ8oTZe8y1tQ9Ag6Fo-gc_WgnaG4QOtpnSuV32Lwdfjk4Yyj_RUkLoPlzt8ZwCTv1vxKUcUasU7VYv2xhKiR_LpDuJPqVhDp7bt5SYAkIf69zoaWrrVy1Fftd9htsEx4r5q7z8I3-0pUFI9yHdOLWM53MU6q7-768x432.jpeg 768w, https:\/\/richardwinser.com\/blog\/wp-content\/uploads\/2026\/08\/g7HGyAqM6VcKg4NlzFz2uyr_ejI5tSP-1bFgJ8oTZe8y1tQ9Ag6Fo-gc_WgnaG4QOtpnSuV32Lwdfjk4Yyj_RUkLoPlzt8ZwCTv1vxKUcUasU7VYv2xhKiR_LpDuJPqVhDp7bt5SYAkIf69zoaWrrVy1Fftd9htsEx4r5q7z8I3-0pUFI9yHdOLWM53MU6q7.jpeg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Coming out against clickbait in 2026 isn&#8217;t exactly a brave and powerful stance, I get it. However, I do see teachable moments here, through the lens of General Semantics indexing:<\/p>\n<p>\u201cThe end of software engineers.\u201d<\/p>\n<p>All software engineers?<\/p>\n<p>Backend?<br \/>\nFrontend?<br \/>\nEmbedded?<br \/>\nSafety-critical?<br \/>\nInfrastructure?<br \/>\nSecurity?<br \/>\nData?<br \/>\nML?<br \/>\nFirmware?<br \/>\nSystems?<br \/>\nEnterprise integration?<\/p>\n<p>In every country?<\/p>\n<p>At every company?<\/p>\n<p>At every level of experience?<\/p>\n<p>By what date?<\/p>\n<p>And what exactly has ended?<\/p>\n<p>Writing code?<\/p>\n<p>Designing systems?<\/p>\n<p>Debugging?<\/p>\n<p>Understanding requirements?<\/p>\n<p>Making tradeoffs?<\/p>\n<p>Integrating unreliable components?<\/p>\n<p>Maintaining legacy systems?<\/p>\n<p>Deciding what the software should do?<\/p>\n<p>You have taken a profession containing thousands of different tasks and compressed it into one noun:<\/p>\n<p style=\"text-align: center;\">software engineer<\/p>\n<p>Then you took a changing distribution of tasks and compressed that into one event:<\/p>\n<p>the end.<\/p>\n<p>Very clean sentence.<\/p>\n<p>Very dirty map.<\/p>\n<p>Perhaps AI reduces the amount of hand-written code required for some tasks.<\/p>\n<p>Perhaps one engineer can do work that previously required several.<\/p>\n<p>Perhaps junior hiring changes.<\/p>\n<p>Perhaps some specialties shrink while others grow.<\/p>\n<p>Perhaps the job becomes more about specification, verification, architecture, integration, and judgment.<\/p>\n<p>Those possibilities deserve investigation.<\/p>\n<p>But none of them logically equals:<\/p>\n<p><strong>THE END OF SOFTWARE ENGINEERS.<\/strong><\/p>\n<p>A useful Korzybskian translation:<\/p>\n<p><em>\u201cCurrent AI tools appear capable of automating portions of software-development work, which may change the number and kinds of engineers some organizations hire.\u201d<\/em><\/p>\n<p>Less satisfying.<\/p>\n<p>No tombstone.<\/p>\n<p>No apocalypse.<\/p>\n<p>Also much closer to something one could actually test.<\/p>\n<p>RW<br \/>\n.<br \/>\n.<br \/>\n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coming out against clickbait in 2026 isn&#8217;t exactly a brave and powerful stance, I get it. However, I do see teachable moments here, through the lens of General Semantics indexing: \u201cThe end of software engineers.\u201d All software engineers? Backend? Frontend? Embedded? Safety-critical? Infrastructure? Security? Data? ML? Firmware? Systems? Enterprise integration? In every country? At every [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-359","post","type-post","status-publish","format-standard","hentry","category-general-semantics"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/comments?post=359"}],"version-history":[{"count":3,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/359\/revisions"}],"predecessor-version":[{"id":363,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/359\/revisions\/363"}],"wp:attachment":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/media?parent=359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/categories?post=359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/tags?post=359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}