POST prevents the copywriter from becoming a magnificent unpublished genius whose hard drive contains 413 flawless documents witnessed only by Spotlight Search.<\/p>\n
Public writing is field research.<\/p>\n
Release something. See what gets quoted, ignored, challenged, saved, misunderstood, or dragged into an argument by a man with an anime avatar.<\/p>\n
Then tamper with the variables and release another specimen.<\/p>\n
EXAMPLE:<\/strong><\/p>\n You publish:<\/p>\n \u201cFive tips for writing better sales emails.\u201d<\/p>\n The internet continues rotating.<\/p>\n So you try:<\/p>\n \u201cFind the first sentence in your sales email the reader could delete without losing anything.\u201d<\/p>\n People save it.<\/p>\n Interesting.<\/p>\n The lesson isn’t necessarily \u201cpeople like editing tips.\u201d Maybe they respond to diagnostic instructions that expose a specific defect.<\/p>\n So you mutate the organism:<\/p>\n \u201cFind the first claim on your sales page a skeptical buyer could answer with: \u2018Prove it.\u2019\u201d<\/p>\n Release specimen #3.<\/p>\n Observe again.<\/p>\n USE IT WHEN:<\/strong><\/p>\n Use POST when you\u2019re sitting around wondering what people want to read, which angles deserve expansion, or whether an idea actually has legs.<\/p>\n Your private drafts can tell you what you think works.<\/p>\n Publication introduces the dangerous experimental variable known as OTHER HUMANS.<\/p>\n RW P \u2014 Publish the specimen. O \u2014 Observe what the civilians do. S \u2014 Study the reaction. T \u2014 Tamper with the next version. WHAT IT DOES: POST prevents the copywriter from becoming a magnificent unpublished genius whose hard drive contains 413 flawless documents witnessed only by Spotlight Search. Public writing is field research. Release […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6],"tags":[],"class_list":["post-432","post","type-post","status-publish","format-standard","hentry","category-copywriting","category-internet-marketing"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/comments?post=432"}],"version-history":[{"count":2,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/432\/revisions"}],"predecessor-version":[{"id":435,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/432\/revisions\/435"}],"wp:attachment":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/media?parent=432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/categories?post=432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/tags?post=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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