{"id":442,"date":"2026-08-22T18:01:04","date_gmt":"2026-08-22T18:01:04","guid":{"rendered":"https:\/\/richardwinser.com\/blog\/?p=442"},"modified":"2026-08-22T05:05:01","modified_gmt":"2026-08-22T05:05:01","slug":"marketing-should-open-a-window-not-hold-up-a-mirror","status":"publish","type":"post","link":"https:\/\/richardwinser.com\/blog\/marketing-should-open-a-window-not-hold-up-a-mirror\/","title":{"rendered":"Marketing Should Open A Window, Not Hold Up A Mirror"},"content":{"rendered":"<p><!-- obsidian --><\/p>\n<p>Alfred Hitchcock understood that too much reality is not what the people want.<\/p>\n<p>He dismissed the movement towards depicting realism in movies as &#8220;sink to sink&#8221; films.<\/p>\n<p>As he put it, a husband comes home to his wife, washing dishes at the sink. He announces, &#8220;we&#8217;re going to the movies tonight!&#8221; She gets excited, dresses up, calls a babysitter. They make sure to get a good seat. The lights go down, she looks up and the screen and sees&#8230; a woman washing dishes at the sink.<\/p>\n<p>I think sometimes marketers try so hard to be real they forget how mind-numbingly boring reality is to the average person. Copy has to be honest, and it also has to connect to people&#8217;s larger dreams.<\/p>\n<p>RW<br \/>\n.<br \/>\n.<br \/>\n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alfred Hitchcock understood that too much reality is not what the people want. He dismissed the movement towards depicting realism in movies as &#8220;sink to sink&#8221; films. As he put it, a husband comes home to his wife, washing dishes at the sink. He announces, &#8220;we&#8217;re going to the movies tonight!&#8221; She gets excited, dresses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-442","post","type-post","status-publish","format-standard","hentry","category-copywriting"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/comments?post=442"}],"version-history":[{"count":2,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/442\/revisions"}],"predecessor-version":[{"id":444,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/442\/revisions\/444"}],"wp:attachment":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/media?parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/categories?post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/tags?post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}