{"id":591,"date":"2026-09-23T05:00:02","date_gmt":"2026-09-23T05:00:02","guid":{"rendered":"https:\/\/richardwinser.com\/blog\/?p=591"},"modified":"2026-09-23T05:00:02","modified_gmt":"2026-09-23T05:00:02","slug":"where-i-look-when-the-product-feels-boring","status":"publish","type":"post","link":"https:\/\/richardwinser.com\/blog\/where-i-look-when-the-product-feels-boring\/","title":{"rendered":"Where I Look When The Product Feels Boring"},"content":{"rendered":"<p class=\"xdj266r x14z9mp xat24cr x1lziwak x16tdsg8\">You read the brief and think, <em>\u201cThere\u2019s nothing here.\u201d<\/em> Another course. Another service. Another product with the same features you\u2019ve described a dozen times.<\/p>\n<p class=\"xdj266r x14z9mp xat24cr x1lziwak x16tdsg8\">I study persuasion through literature and storytelling as well as marketing. So when a brief feels thin, I ask myself what this product could mean in someone\u2019s life.<\/p>\n<p class=\"xdj266r x14z9mp xat24cr x1lziwak x16tdsg8\"><strong>Imagination needs room to work.<\/strong> Before reaching for a headline formula, ask what this product could help someone accomplish, reclaim, or become. Follow the possibility that makes you want to know more.<\/p>\n<p class=\"xdj266r x14z9mp xat24cr x1lziwak x16tdsg8\">A training course might help a nervous employee become the person colleagues trust with a difficult assignment. Picture that moment: the manager hands over the project, and this time, the employee feels ready.<\/p>\n<p class=\"xdj266r x14z9mp xat24cr x1lziwak x16tdsg8\">Now you have something worth investigating. Which skills, exercises, and support could help produce that change? The answers give your idea substance and give you confidence in writing it.<\/p>\n<p class=\"xdj266r x14z9mp xat24cr x1lziwak x16tdsg8\">This is what choosing a frame means in practice. You decide which meaningful possibility to bring into focus, then show the reader how it connects to the product.<\/p>\n<p class=\"xdj266r x14z9mp xat24cr x1lziwak x16tdsg8\">Before your next headline, write three ways to understand the offer\u2019s value. Push past the description that came with the brief.<\/p>\n<p class=\"xdj266r x14z9mp xat24cr x1lziwak x16tdsg8\"><strong>Your next strong idea may be buried beneath the obvious one. Keep digging until you find it.<\/strong><\/p>\n<p class=\"xdj266r x14z9mp xat24cr x1lziwak x16tdsg8\">RW<\/p>\n<p class=\"xdj266r x14z9mp xat24cr x1lziwak x16tdsg8\">.<\/p>\n<p class=\"xdj266r x14z9mp xat24cr x1lziwak x16tdsg8\">.<\/p>\n<p class=\"xdj266r x14z9mp xat24cr x1lziwak x16tdsg8\">.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You read the brief and think, \u201cThere\u2019s nothing here.\u201d Another course. Another service. Another product with the same features you\u2019ve described a dozen times. I study persuasion through literature and storytelling as well as marketing. So when a brief feels thin, I ask myself what this product could mean in someone\u2019s life. Imagination needs room [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-591","post","type-post","status-publish","format-standard","hentry","category-copywriting"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/comments?post=591"}],"version-history":[{"count":1,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/591\/revisions"}],"predecessor-version":[{"id":592,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/591\/revisions\/592"}],"wp:attachment":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/media?parent=591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/categories?post=591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/tags?post=591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}