{"id":639,"date":"2026-10-10T04:40:45","date_gmt":"2026-10-10T04:40:45","guid":{"rendered":"https:\/\/richardwinser.com\/blog\/?p=639"},"modified":"2026-10-10T04:40:45","modified_gmt":"2026-10-10T04:40:45","slug":"%f0%9d%97%95%f0%9d%98%82%f0%9d%97%b9%f0%9d%97%b9%f0%9d%97%b2%f0%9d%98%81%f0%9d%98%80-%f0%9d%97%97%f0%9d%97%b6%f0%9d%97%b1%f0%9d%97%bb%f0%9d%98%81-%f0%9d%97%a6%f0%9d%98%81%f0%9d%97%bc%f0%9d%97%bd","status":"publish","type":"post","link":"https:\/\/richardwinser.com\/blog\/%f0%9d%97%95%f0%9d%98%82%f0%9d%97%b9%f0%9d%97%b9%f0%9d%97%b2%f0%9d%98%81%f0%9d%98%80-%f0%9d%97%97%f0%9d%97%b6%f0%9d%97%b1%f0%9d%97%bb%f0%9d%98%81-%f0%9d%97%a6%f0%9d%98%81%f0%9d%97%bc%f0%9d%97%bd\/","title":{"rendered":"\ud835\uddd5\ud835\ude02\ud835\uddf9\ud835\uddf9\ud835\uddf2\ud835\ude01\ud835\ude00 \ud835\uddd7\ud835\uddf6\ud835\uddf1\ud835\uddfb’\ud835\ude01 \ud835\udde6\ud835\ude01\ud835\uddfc\ud835\uddfd \ud835\udddb\ud835\uddf6\ud835\uddfa: \ud835\udddb\ud835\uddfc\ud835\ude04 \ud835\ude01\ud835\uddfc \ud835\uddd5\ud835\ude02\ud835\uddf6\ud835\uddf9\ud835\uddf1 \ud835\uddee \ud835\udde6\ud835\uddee\ud835\uddf9\ud835\uddf2\ud835\ude00 \ud835\uddd4\ud835\uddff\ud835\uddf4\ud835\ude02\ud835\uddfa\ud835\uddf2\ud835\uddfb\ud835\ude01 \ud835\udde7\ud835\uddf5\ud835\uddee\ud835\ude01 \ud835\udde5\ud835\uddf2\ud835\uddf3\ud835\ude02\ud835\ude00\ud835\uddf2\ud835\ude00 \ud835\ude01\ud835\uddfc \ud835\uddd7\ud835\uddf6\ud835\uddf2"},"content":{"rendered":"

<\/p>\n

Shoot Jason Voorhees, and he falls down. Problem solved.<\/p>\n

Except he gets back up.<\/p>\n

Hit him with an axe, run him over, or throw him into a lake. Nothing seems to finish the job. By the third or fourth encounter, the audience has learned something: ordinary weapons aren’t going to stop this guy.<\/p>\n

That’s a useful lesson in building persuasive sales arguments.<\/p>\n

Suppose you’re selling a course on writing better proposals. You claim your method helps freelancers win more clients.<\/p>\n

Your prospect thinks, “Sure it does.”<\/p>\n

So you produce a testimonial from someone who landed a client. Nice, but perhaps that freelancer was unusually talented.<\/p>\n

You show a before-and-after proposal, explaining exactly what changed. Better, but maybe the improvement was cosmetic.<\/p>\n

Next, you present documented results from several freelancers who applied the method. Now the argument becomes harder to dismiss.<\/p>\n

Finally, you demonstrate one technique readers can test against their own proposals.<\/p>\n

Notice what’s happening. You’re not repeating the same claim louder. You’re attacking different reasons for doubting it.<\/p>\n

Each piece of evidence has a separate job. The testimonial establishes personal experience. The before-and-after example makes the method visible. The documented results demonstrate its application. The exercise lets readers judge something for themselves.<\/p>\n

\ud835\udddb\ud835\uddf2\ud835\uddff\ud835\uddf2’\ud835\ude00 \ud835\ude01\ud835\uddf5\ud835\uddf2 \ud835\uddfd\ud835\uddff\ud835\uddee\ud835\uddf0\ud835\ude01\ud835\uddf6\ud835\uddf0\ud835\uddee\ud835\uddf9 \ud835\uddf9\ud835\uddf2\ud835\ude00\ud835\ude00\ud835\uddfc\ud835\uddfb: Take your biggest sales claim and write down the three strongest reasons a skeptical prospect might reject it.<\/p>\n

Then find a different kind of evidence to address each objection.<\/p>\n

Don’t keep firing the same bullet. Build an argument that survives scrutiny.<\/p>\n

RW
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Shoot Jason Voorhees, and he falls down. Problem solved. Except he gets back up. Hit him with an axe, run him over, or throw him into a lake. Nothing seems to finish the job. By the third or fourth encounter, the audience has learned something: ordinary weapons aren’t going to stop this guy. That’s a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-639","post","type-post","status-publish","format-standard","hentry","category-copywriting"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/comments?post=639"}],"version-history":[{"count":1,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/639\/revisions"}],"predecessor-version":[{"id":640,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/639\/revisions\/640"}],"wp:attachment":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/media?parent=639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/categories?post=639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/tags?post=639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}