![](\"https:\/\/www.screamfest.com\/sites\/default\/files\/film_images\/lost-boys.jpg\")
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What 1980s Vampires Can Teach You About Making Testimonials More Persuasive<\/em><\/p>\n In The Lost Boys (1987), Michael doesn’t join David’s vampire gang because somebody hands him a brochure explaining the benefits of immortality.<\/p>\n He sees confident outsiders who appear to have something he wants: freedom, excitement, and belonging. Their lifestyle attracts him before he understands the cost.<\/p>\n Essentially, social proof… with fangs.<\/p>\n Prospects also look at other people to imagine what’s possible. Sometimes they’re attracted to people they admire. Other times, they’re persuaded by someone who shares their problems.<\/p>\n Yet many copywriters assume that five-star reviews and enthusiastic testimonials will settle the matter.<\/p>\n Not necessarily.<\/p>\n Imagine you’re a struggling freelance copywriter considering a $997 training program. Which testimonial carries more weight?<\/p>\n \u201cAmazing course! Changed my life! Highly recommended!\u201d<\/p>\n Or:<\/p>\n \u201cI’d bought three copywriting courses and still couldn’t write a decent proposal. This one walked me through rewriting an actual proposal, including the pricing section I’d been avoiding.\u201d<\/p>\n The second testimonial describes a recognizable problem and a concrete experience.<\/p>\n That’s the overlooked power of social proof. People want to know whether somebody else’s success applies to them.<\/p>\n Before choosing testimonials, ask:<\/p>\n \ud835\udfed. \ud835\udde6\ud835\uddf6\ud835\uddfa\ud835\uddf6\ud835\uddf9\ud835\uddee\ud835\uddff\ud835\uddf6\ud835\ude01\ud835\ude06: Was this customer in a situation like my prospect’s?<\/p>\n \ud835\udfee. \ud835\udde6\ud835\uddfd\ud835\uddf2\ud835\uddf0\ud835\uddf6\ud835\uddf3\ud835\uddf6\ud835\uddf0\ud835\uddf6\ud835\ude01\ud835\ude06: What changed, and how?<\/p>\n \ud835\udfef. \ud835\udde5\ud835\uddf2\ud835\uddf9\ud835\uddf2\ud835\ude03\ud835\uddee\ud835\uddfb\ud835\uddf0\ud835\uddf2: Does this address a concern affecting the buying decision?<\/p>\n David’s gang attracted Michael because he could imagine joining them. Your testimonials should help prospects imagine achieving a result they want.<\/p>\n \ud835\uddd7\ud835\uddfc\ud835\uddfb’\ud835\ude01 \ud835\uddf0\ud835\uddfc\ud835\uddf9\ud835\uddf9\ud835\uddf2\ud835\uddf0\ud835\ude01 \ud835\uddee\ud835\uddfd\ud835\uddfd\ud835\uddf9\ud835\uddee\ud835\ude02\ud835\ude00\ud835\uddf2. \ud835\uddd6\ud835\uddfc\ud835\uddf9\ud835\uddf9\ud835\uddf2\ud835\uddf0\ud835\ude01 \ud835\uddf2\ud835\ude03\ud835\uddf6\ud835\uddf1\ud835\uddf2\ud835\uddfb\ud835\uddf0\ud835\uddf2 \ud835\ude01\ud835\uddf5\ud835\uddee\ud835\ude01 \ud835\uddf5\ud835\uddf2\ud835\uddf9\ud835\uddfd\ud835\ude00 \ud835\ude01\ud835\uddf5\ud835\uddf2 \ud835\uddfb\ud835\uddf2\ud835\ude05\ud835\ude01 \ud835\uddef\ud835\ude02\ud835\ude06\ud835\uddf2\ud835\uddff \ud835\uddfa\ud835\uddee\ud835\uddf8\ud835\uddf2 \ud835\uddee \ud835\uddf1\ud835\uddf2\ud835\uddf0\ud835\uddf6\ud835\ude00\ud835\uddf6\ud835\uddfc\ud835\uddfb.<\/p>\n RW What 1980s Vampires Can Teach You About Making Testimonials More Persuasive In The Lost Boys (1987), Michael doesn’t join David’s vampire gang because somebody hands him a brochure explaining the benefits of immortality. He sees confident outsiders who appear to have something he wants: freedom, excitement, and belonging. Their lifestyle attracts him before he understands […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,4],"tags":[],"class_list":["post-650","post","type-post","status-publish","format-standard","hentry","category-buying-psychology","category-copywriting"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/comments?post=650"}],"version-history":[{"count":1,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/650\/revisions"}],"predecessor-version":[{"id":651,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/650\/revisions\/651"}],"wp:attachment":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/media?parent=650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/categories?post=650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/tags?post=650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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