{"id":652,"date":"2026-10-15T04:49:03","date_gmt":"2026-10-15T04:49:03","guid":{"rendered":"https:\/\/richardwinser.com\/blog\/?p=652"},"modified":"2026-10-15T04:49:03","modified_gmt":"2026-10-15T04:49:03","slug":"%f0%9d%97%aa%f0%9d%97%b5%f0%9d%98%86-%f0%9d%97%96%f0%9d%97%bc%f0%9d%97%bd%f0%9d%98%86%f0%9d%97%b6%f0%9d%97%bb%f0%9d%97%b4-%f0%9d%97%ae-%f0%9d%97%a6%f0%9d%98%82%f0%9d%97%b0%f0%9d%97%b0%f0%9d%97%b2","status":"publish","type":"post","link":"https:\/\/richardwinser.com\/blog\/%f0%9d%97%aa%f0%9d%97%b5%f0%9d%98%86-%f0%9d%97%96%f0%9d%97%bc%f0%9d%97%bd%f0%9d%98%86%f0%9d%97%b6%f0%9d%97%bb%f0%9d%97%b4-%f0%9d%97%ae-%f0%9d%97%a6%f0%9d%98%82%f0%9d%97%b0%f0%9d%97%b0%f0%9d%97%b2\/","title":{"rendered":"\ud835\uddea\ud835\uddf5\ud835\ude06 \ud835\uddd6\ud835\uddfc\ud835\uddfd\ud835\ude06\ud835\uddf6\ud835\uddfb\ud835\uddf4 \ud835\uddee \ud835\udde6\ud835\ude02\ud835\uddf0\ud835\uddf0\ud835\uddf2\ud835\ude00\ud835\ude00\ud835\uddf3\ud835\ude02\ud835\uddf9 \ud835\udde6\ud835\uddee\ud835\uddf9\ud835\uddf2\ud835\ude00 \ud835\udddf\ud835\uddf2\ud835\ude01\ud835\ude01\ud835\uddf2\ud835\uddff \ud835\uddd6\ud835\uddee\ud835\uddfb \ud835\uddd5\ud835\uddf2 \ud835\uddee \ud835\udde7\ud835\uddf2\ud835\uddff\ud835\uddff\ud835\uddf6\ud835\uddef\ud835\uddf9\ud835\uddf2 \ud835\udddc\ud835\uddf1\ud835\uddf2\ud835\uddee"},"content":{"rendered":"

In 1998, director Gus Van Sant tried an unusual Hollywood experiment.<\/p>\n

He remade Alfred Hitchcock’s Psycho<\/em> almost shot for shot.<\/p>\n

Same story. Same dialogue. Nearly identical camera angles.<\/p>\n

Hitchcock’s 1960 original was a masterpiece. Surely reproducing its winning formula would produce another hit?<\/p>\n

It didn’t.<\/p>\n

The remake received terrible reviews and failed to approach the original’s cultural impact.<\/p>\n

Here’s what copywriters can learn from this expensive experiment.<\/p>\n

\ud835\uddec\ud835\uddfc\ud835\ude02 \ud835\uddf0\ud835\uddee\ud835\uddfb \ud835\uddf0\ud835\uddfc\ud835\uddfd\ud835\ude06 \ud835\uddf2\ud835\ude03\ud835\uddf2\ud835\uddff\ud835\ude06\ud835\ude01\ud835\uddf5\ud835\uddf6\ud835\uddfb\ud835\uddf4 \ud835\ude01\ud835\uddf5\ud835\uddee\ud835\ude01 \ud835\uddfa\ud835\uddee\ud835\uddf1\ud835\uddf2 \ud835\ude00\ud835\uddfc\ud835\uddfa\ud835\uddf2\ud835\ude01\ud835\uddf5\ud835\uddf6\ud835\uddfb\ud835\uddf4 \ud835\ude00\ud835\ude02\ud835\uddf0\ud835\uddf0\ud835\uddf2\ud835\ude00\ud835\ude00\ud835\uddf3\ud835\ude02\ud835\uddf9 \ud835\ude04\ud835\uddf6\ud835\ude01\ud835\uddf5\ud835\uddfc\ud835\ude02\ud835\ude01 \ud835\uddf0\ud835\uddfc\ud835\uddfd\ud835\ude06\ud835\uddf6\ud835\uddfb\ud835\uddf4 \ud835\ude01\ud835\uddf5\ud835\uddf2 \ud835\uddf0\ud835\uddfc\ud835\uddfb\ud835\uddf1\ud835\uddf6\ud835\ude01\ud835\uddf6\ud835\uddfc\ud835\uddfb\ud835\ude00 \ud835\ude01\ud835\uddf5\ud835\uddee\ud835\ude01 \ud835\uddfa\ud835\uddee\ud835\uddf1\ud835\uddf2 \ud835\uddf6\ud835\ude01 \ud835\ude00\ud835\ude02\ud835\uddf0\ud835\uddf0\ud835\uddf2\ud835\ude00\ud835\ude00\ud835\uddf3\ud835\ude02\ud835\uddf9.<\/p>\n

When Psycho appeared in 1960, audiences weren’t expecting its shocking twists. Hitchcock violated storytelling conventions and caught viewers completely off guard.<\/p>\n

By 1998, those surprises were famous.<\/p>\n

The scenes were essentially the same. The audience wasn’t.<\/p>\n

Copywriters make the same mistake when they swipe legendary sales letters.<\/p>\n

They borrow the headline, imitate the opening story, reproduce the argument, and copy the offer structure.<\/p>\n

But they overlook something crucial.<\/p>\n

\ud835\udde7\ud835\uddf5\ud835\uddf2 \ud835\uddfc\ud835\uddff\ud835\uddf6\ud835\uddf4\ud835\uddf6\ud835\uddfb\ud835\uddee\ud835\uddf9 \ud835\uddfd\ud835\uddff\ud835\uddfc\ud835\uddfa\ud835\uddfc\ud835\ude01\ud835\uddf6\ud835\uddfc\ud835\uddfb \ud835\ude04\ud835\uddee\ud835\ude00 \ud835\ude04\ud835\uddff\ud835\uddf6\ud835\ude01\ud835\ude01\ud835\uddf2\ud835\uddfb \ud835\uddf3\ud835\uddfc\ud835\uddff \ud835\uddee \ud835\uddfd\ud835\uddee\ud835\uddff\ud835\ude01\ud835\uddf6\ud835\uddf0\ud835\ude02\ud835\uddf9\ud835\uddee\ud835\uddff \ud835\uddee\ud835\ude02\ud835\uddf1\ud835\uddf6\ud835\uddf2\ud835\uddfb\ud835\uddf0\ud835\uddf2, \ud835\ude04\ud835\uddf6\ud835\ude01\ud835\uddf5 \ud835\uddfd\ud835\uddee\ud835\uddff\ud835\ude01\ud835\uddf6\ud835\uddf0\ud835\ude02\ud835\uddf9\ud835\uddee\ud835\uddff \ud835\uddef\ud835\uddf2\ud835\uddf9\ud835\uddf6\ud835\uddf2\ud835\uddf3\ud835\ude00, \ud835\uddf2\ud835\uddfb\ud835\uddf0\ud835\uddfc\ud835\ude02\ud835\uddfb\ud835\ude01\ud835\uddf2\ud835\uddff\ud835\uddf6\ud835\uddfb\ud835\uddf4 \ud835\uddee \ud835\uddfd\ud835\uddee\ud835\uddff\ud835\ude01\ud835\uddf6\ud835\uddf0\ud835\ude02\ud835\uddf9\ud835\uddee\ud835\uddff \ud835\uddfd\ud835\uddff\ud835\uddfc\ud835\uddfa\ud835\uddf6\ud835\ude00\ud835\uddf2 \ud835\uddee\ud835\ude01 \ud835\uddee \ud835\uddfd\ud835\uddee\ud835\uddff\ud835\ude01\ud835\uddf6\ud835\uddf0\ud835\ude02\ud835\uddf9\ud835\uddee\ud835\uddff \ud835\ude01\ud835\uddf6\ud835\uddfa\ud835\uddf2.<\/p>\n

Maybe the headline introduced an idea nobody had heard before.<\/p>\n

Maybe the offer challenged a widely accepted belief.<\/p>\n

Maybe the competition was almost nonexistent.<\/p>\n

Change those conditions, and the same words can produce very different results.<\/p>\n

The lesson?<\/p>\n

When studying a successful sales letter, don’t simply ask, “What did the copywriter write?”<\/p>\n

Ask, “\ud835\ude1e\ud835\ude29\ud835\ude3a did this work on those readers at that time?”<\/p>\n

Dig and copy the underlying persuasion. Not just the words.<\/p>\n

RW
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In 1998, director Gus Van Sant tried an unusual Hollywood experiment. He remade Alfred Hitchcock’s Psycho almost shot for shot. Same story. Same dialogue. Nearly identical camera angles. Hitchcock’s 1960 original was a masterpiece. Surely reproducing its winning formula would produce another hit? It didn’t. The remake received terrible reviews and failed to approach the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,4],"tags":[],"class_list":["post-652","post","type-post","status-publish","format-standard","hentry","category-buying-psychology","category-copywriting"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/comments?post=652"}],"version-history":[{"count":1,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/652\/revisions"}],"predecessor-version":[{"id":653,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/652\/revisions\/653"}],"wp:attachment":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/media?parent=652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/categories?post=652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/tags?post=652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}