Dracula has a problem most marketers would recognize.<\/p>\n
He wants something from people who have no intention of giving it to him.<\/p>\n
And despite his supernatural powers, there’s one obstacle he can’t overcome. In traditional vampire folklore, a vampire cannot enter someone’s home unless he’s invited inside.<\/p>\n
He can lurk outside the window. He can frighten the occupants. But somebody has to open the door.<\/p>\n
That’s a useful way to understand the difference between interruption marketing and permission marketing.<\/p>\n
Interruption marketing demands your attention whether you want to give it or not.<\/p>\n
The telemarketer calls during dinner. The commercial interrupts your favorite show. The unsolicited email lands in your inbox.<\/p>\n
The marketer decides when the conversation begins.<\/p>\n
Permission marketing, popularized by Seth Godin, reverses that arrangement.<\/p>\n
\ud835\udde7\ud835\uddf5\ud835\uddf2 \ud835\uddfd\ud835\uddff\ud835\uddfc\ud835\ude00\ud835\uddfd\ud835\uddf2\ud835\uddf0\ud835\ude01 \ud835\uddf1\ud835\uddf2\ud835\uddf0\ud835\uddf6\ud835\uddf1\ud835\uddf2\ud835\ude00 \ud835\ude04\ud835\uddf5\ud835\uddf2\ud835\ude01\ud835\uddf5\ud835\uddf2\ud835\uddff \ud835\ude01\ud835\uddf5\ud835\uddf2 \ud835\uddf0\ud835\uddfc\ud835\uddfb\ud835\ude03\ud835\uddf2\ud835\uddff\ud835\ude00\ud835\uddee\ud835\ude01\ud835\uddf6\ud835\uddfc\ud835\uddfb \ud835\uddef\ud835\uddf2\ud835\uddf4\ud835\uddf6\ud835\uddfb\ud835\ude00.<\/p>\n
You offer something worth receiving: a useful newsletter, a free report, or a series of practical lessons.<\/p>\n
Interested people raise their hands and ask to hear from you.<\/p>\n
Instead of fighting for attention, you’re communicating with people who have already expressed interest.<\/p>\n
But permission has boundaries.<\/p>\n
Someone who subscribes to a weekly copywriting newsletter hasn’t necessarily agreed to receive daily promotions for unrelated products.<\/p>\n
Ignore those boundaries, and you risk losing the access you’ve earned.<\/p>\n
Because there’s a big difference between being able to reach someone and being welcome when you arrive.<\/p>\n
\ud835\uddd7\ud835\uddff\ud835\uddee\ud835\uddf0\ud835\ude02\ud835\uddf9\ud835\uddee \ud835\uddfb\ud835\uddf2\ud835\uddf2\ud835\uddf1\ud835\ude00 \ud835\uddee\ud835\uddfb \ud835\uddf6\ud835\uddfb\ud835\ude03\ud835\uddf6\ud835\ude01\ud835\uddee\ud835\ude01\ud835\uddf6\ud835\uddfc\ud835\uddfb \ud835\ude01\ud835\uddfc \ud835\uddf4\ud835\uddf2\ud835\ude01 \ud835\ude01\ud835\uddf5\ud835\uddff\ud835\uddfc\ud835\ude02\ud835\uddf4\ud835\uddf5 \ud835\ude01\ud835\uddf5\ud835\uddf2 \ud835\uddf1\ud835\uddfc\ud835\uddfc\ud835\uddff. \ud835\udde6\ud835\uddfa\ud835\uddee\ud835\uddff\ud835\ude01 \ud835\uddfa\ud835\uddee\ud835\uddff\ud835\uddf8\ud835\uddf2\ud835\ude01\ud835\uddf2\ud835\uddff\ud835\ude00 \ud835\uddf4\ud835\uddf6\ud835\ude03\ud835\uddf2 \ud835\uddfd\ud835\uddf2\ud835\uddfc\ud835\uddfd\ud835\uddf9\ud835\uddf2 \ud835\uddee \ud835\uddff\ud835\uddf2\ud835\uddee\ud835\ude00\ud835\uddfc\ud835\uddfb \ud835\ude01\ud835\uddfc \ud835\uddf8\ud835\uddf2\ud835\uddf2\ud835\uddfd \ud835\ude01\ud835\uddf5\ud835\uddee\ud835\ude01 \ud835\uddf1\ud835\uddfc\ud835\uddfc\ud835\uddff \ud835\uddfc\ud835\uddfd\ud835\uddf2\ud835\uddfb.<\/p>\n
RW
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Dracula has a problem most marketers would recognize. He wants something from people who have no intention of giving it to him. And despite his supernatural powers, there’s one obstacle he can’t overcome. In traditional vampire folklore, a vampire cannot enter someone’s home unless he’s invited inside. He can lurk outside the window. He can […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-661","post","type-post","status-publish","format-standard","hentry","category-buying-psychology"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/comments?post=661"}],"version-history":[{"count":1,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/661\/revisions"}],"predecessor-version":[{"id":662,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/661\/revisions\/662"}],"wp:attachment":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/media?parent=661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/categories?post=661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/tags?post=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}