{"id":667,"date":"2026-10-21T04:55:43","date_gmt":"2026-10-21T04:55:43","guid":{"rendered":"https:\/\/richardwinser.com\/blog\/?p=667"},"modified":"2026-10-21T04:55:43","modified_gmt":"2026-10-21T04:55:43","slug":"%f0%9d%97%a2%f0%9d%97%bb%f0%9d%97%b2-%f0%9d%97%9b%f0%9d%97%bc%f0%9d%97%b0%f0%9d%97%b8%f0%9d%97%b2%f0%9d%98%86-%f0%9d%97%a0%f0%9d%97%ae%f0%9d%98%80%f0%9d%97%b8-%f0%9d%97%ae-%f0%9d%97%a7%f0%9d%97%b5","status":"publish","type":"post","link":"https:\/\/richardwinser.com\/blog\/%f0%9d%97%a2%f0%9d%97%bb%f0%9d%97%b2-%f0%9d%97%9b%f0%9d%97%bc%f0%9d%97%b0%f0%9d%97%b8%f0%9d%97%b2%f0%9d%98%86-%f0%9d%97%a0%f0%9d%97%ae%f0%9d%98%80%f0%9d%97%b8-%f0%9d%97%ae-%f0%9d%97%a7%f0%9d%97%b5\/","title":{"rendered":"\ud835\udde2\ud835\uddfb\ud835\uddf2 \ud835\udddb\ud835\uddfc\ud835\uddf0\ud835\uddf8\ud835\uddf2\ud835\ude06 \ud835\udde0\ud835\uddee\ud835\ude00\ud835\uddf8, \ud835\uddee \ud835\udde7\ud835\uddf5\ud835\uddfc\ud835\ude02\ud835\ude00\ud835\uddee\ud835\uddfb\ud835\uddf1 \ud835\udddc\ud835\uddfa\ud835\uddf6\ud835\ude01\ud835\uddee\ud835\ude01\ud835\uddfc\ud835\uddff\ud835\ude00"},"content":{"rendered":"

\"\"<\/p>\n

Jason Voorhees doesn’t need an introduction. Put a hockey mask on a movie poster, and millions of horror fans know who’s coming.<\/p>\n

Pretty impressive for a guy who rarely speaks and keeps his face hidden.<\/p>\n

His hockey mask has inspired Halloween costumes, parodies, cheap knockoffs, and countless imitators.<\/p>\n

Now imagine Jason wearing an ordinary ski mask. Same weapon. Same murderous intentions. Same body count.<\/p>\n

But considerably less recognizable.<\/p>\n

\ud835\udde7\ud835\uddf5\ud835\uddf2 \ud835\uddf5\ud835\uddfc\ud835\uddf0\ud835\uddf8\ud835\uddf2\ud835\ude06 \ud835\uddfa\ud835\uddee\ud835\ude00\ud835\uddf8 \ud835\uddf4\ud835\uddf6\ud835\ude03\ud835\uddf2\ud835\ude00 \ud835\uddee\ud835\ude02\ud835\uddf1\ud835\uddf6\ud835\uddf2\ud835\uddfb\ud835\uddf0\ud835\uddf2\ud835\ude00 \ud835\ude00\ud835\uddfc\ud835\uddfa\ud835\uddf2\ud835\ude01\ud835\uddf5\ud835\uddf6\ud835\uddfb\ud835\uddf4 \ud835\ude01\ud835\uddfc \ud835\uddff\ud835\uddf2\ud835\uddfa\ud835\uddf2\ud835\uddfa\ud835\uddef\ud835\uddf2\ud835\uddff, \ud835\uddff\ud835\uddf2\ud835\uddf0\ud835\uddfc\ud835\uddf4\ud835\uddfb\ud835\uddf6\ud835\ude07\ud835\uddf2, \ud835\uddee\ud835\uddfb\ud835\uddf1 \ud835\uddf6\ud835\uddfa\ud835\uddf6\ud835\ude01\ud835\uddee\ud835\ude01\ud835\uddf2.<\/p>\n

Now look at your market.<\/p>\n

How many businesses promise to save time, increase profits, or simplify customers’ lives?<\/p>\n

Their headlines sound alike. Their websites look alike. You could swap their promises without anyone noticing.<\/p>\n

Then they wonder why customers compare prices.<\/p>\n

You don’t need a revolutionary product to stand apart. Sometimes you just need to make an existing advantage more recognizable.<\/p>\n

Give your method a memorable name. Demonstrate your product in an unusual way. Emphasize a problem competitors overlook.<\/p>\n

Here’s a test.<\/p>\n

Collect five competitors’ emails. Ignore the name and just study the subject lines.<\/p>\n

\ud835\uddd6\ud835\uddee\ud835\uddfb \ud835\ude06\ud835\uddfc\ud835\ude02 \ud835\uddf6\ud835\uddf1\ud835\uddf2\ud835\uddfb\ud835\ude01\ud835\uddf6\ud835\uddf3\ud835\ude06 \ud835\ude04\ud835\uddf5\ud835\uddf6\ud835\uddf0\ud835\uddf5 \ud835\uddee\ud835\uddf1\ud835\ude03\ud835\uddf2\ud835\uddff\ud835\ude01\ud835\uddf6\ud835\ude00\ud835\uddf2\ud835\uddfa\ud835\uddf2\ud835\uddfb\ud835\ude01 \ud835\uddef\ud835\uddf2\ud835\uddf9\ud835\uddfc\ud835\uddfb\ud835\uddf4\ud835\ude00 \ud835\ude01\ud835\uddfc \ud835\ude04\ud835\uddf5\ud835\uddf6\ud835\uddf0\ud835\uddf5 \ud835\uddf0\ud835\uddfc\ud835\uddfa\ud835\uddfd\ud835\uddee\ud835\uddfb\ud835\ude06?<\/p>\n

If you can’t, your prospects probably can’t either.<\/p>\n

Now test your own advertising.<\/p>\n

Jason became an icon with a look so distinctive that a thousand imitators could rip it off without anyone forgetting the original.<\/p>\n

\ud835\uddda\ud835\uddf6\ud835\ude03\ud835\uddf2 \ud835\ude06\ud835\uddfc\ud835\ude02\ud835\uddff \ud835\uddfa\ud835\uddee\ud835\uddff\ud835\uddf8\ud835\uddf2\ud835\ude01 \ud835\ude00\ud835\uddfc\ud835\uddfa\ud835\uddf2\ud835\ude01\ud835\uddf5\ud835\uddf6\ud835\uddfb\ud835\uddf4 \ud835\ude04\ud835\uddfc\ud835\uddff\ud835\ude01\ud835\uddf5 \ud835\uddf0\ud835\uddfc\ud835\uddfd\ud835\ude06\ud835\uddf6\ud835\uddfb\ud835\uddf4. \ud835\uddd4\ud835\uddfb\ud835\uddf1 \ud835\uddfa\ud835\uddee\ud835\uddf8\ud835\uddf2 \ud835\uddf1\ud835\uddee\ud835\uddfa\ud835\uddfb \ud835\ude00\ud835\ude02\ud835\uddff\ud835\uddf2 \ud835\ude01\ud835\uddf5\ud835\uddf2\ud835\ude06 \ud835\uddff\ud835\uddf2\ud835\uddfa\ud835\uddf2\ud835\uddfa\ud835\uddef\ud835\uddf2\ud835\uddff \ud835\ude04\ud835\uddf5\ud835\uddfc \ud835\uddf1\ud835\uddf6\ud835\uddf1 \ud835\uddf6\ud835\ude01 \ud835\uddf3\ud835\uddf6\ud835\uddff\ud835\ude00\ud835\ude01.<\/p>\n

RW
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\n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jason Voorhees doesn’t need an introduction. Put a hockey mask on a movie poster, and millions of horror fans know who’s coming. Pretty impressive for a guy who rarely speaks and keeps his face hidden. His hockey mask has inspired Halloween costumes, parodies, cheap knockoffs, and countless imitators. Now imagine Jason wearing an ordinary ski […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,15],"tags":[],"class_list":["post-667","post","type-post","status-publish","format-standard","hentry","category-email-marketing","category-strategy"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/comments?post=667"}],"version-history":[{"count":1,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/667\/revisions"}],"predecessor-version":[{"id":669,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/667\/revisions\/669"}],"wp:attachment":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/media?parent=667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/categories?post=667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/tags?post=667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}