{"id":683,"date":"2026-10-27T04:37:13","date_gmt":"2026-10-27T04:37:13","guid":{"rendered":"https:\/\/richardwinser.com\/blog\/?p=683"},"modified":"2026-10-27T04:37:13","modified_gmt":"2026-10-27T04:37:13","slug":"%f0%9d%97%a7%f0%9d%97%b5%f0%9d%97%bc%f0%9d%98%82%f0%9d%97%b4%f0%9d%97%b5%f0%9d%98%81%f0%9d%98%80-%f0%9d%97%ae%f0%9d%97%bb%f0%9d%97%b1-%f0%9d%97%9f%f0%9d%97%b2%f0%9d%98%80%f0%9d%98%80%f0%9d%97%bc","status":"publish","type":"post","link":"https:\/\/richardwinser.com\/blog\/%f0%9d%97%a7%f0%9d%97%b5%f0%9d%97%bc%f0%9d%98%82%f0%9d%97%b4%f0%9d%97%b5%f0%9d%98%81%f0%9d%98%80-%f0%9d%97%ae%f0%9d%97%bb%f0%9d%97%b1-%f0%9d%97%9f%f0%9d%97%b2%f0%9d%98%80%f0%9d%98%80%f0%9d%97%bc\/","title":{"rendered":"\ud835\udde7\ud835\uddf5\ud835\uddfc\ud835\ude02\ud835\uddf4\ud835\uddf5\ud835\ude01\ud835\ude00 \ud835\uddee\ud835\uddfb\ud835\uddf1 \ud835\udddf\ud835\uddf2\ud835\ude00\ud835\ude00\ud835\uddfc\ud835\uddfb\ud835\ude00 \ud835\uddf3\ud835\uddff\ud835\uddfc\ud835\uddfa \ud835\udde0\ud835\ude06 \ud835\uddd6\ud835\uddfc\ud835\uddfd\ud835\ude06\ud835\ude04\ud835\uddff\ud835\uddf6\ud835\ude01\ud835\uddf6\ud835\uddfb\ud835\uddf4 \ud835\uddd5\ud835\uddfc\ud835\uddfc\ud835\uddf8\ud835\ude00\ud835\uddf5\ud835\uddf2\ud835\uddf9\ud835\uddf3"},"content":{"rendered":"

\"\"<\/p>\n

A few things I’ve learned from studying some of the greatest copywriters.<\/p>\n

\ud835\udfed. \ud835\uddd4 \ud835\uddd6\ud835\uddfc\ud835\uddfb\ud835\ude01\ud835\uddff\ud835\uddfc\ud835\uddf9 \ud835\udddc\ud835\ude00 \ud835\uddee \ud835\udddb\ud835\uddf6\ud835\ude00\ud835\ude01\ud835\uddfc\ud835\uddff\ud835\uddf6\ud835\uddf0\ud835\uddee\ud835\uddf9 \ud835\udde5\ud835\uddf2\ud835\uddf0\ud835\uddfc\ud835\uddff\ud835\uddf1, \ud835\udde1\ud835\uddfc\ud835\ude01 \ud835\uddee \ud835\udde3\ud835\uddf2\ud835\uddff\ud835\uddfa\ud835\uddee\ud835\uddfb\ud835\uddf2\ud835\uddfb\ud835\ude01 \ud835\udddf\ud835\uddee\ud835\ude04.<\/p>\n

A winning sales letter shows what worked under a particular set of conditions. Whether it keeps working depends on how many of those conditions still exist.<\/p>\n

\ud835\udfee. \ud835\uddd4\ud835\uddfb\ud835\ude06\ud835\uddfc\ud835\uddfb\ud835\uddf2 \ud835\uddd6\ud835\uddee\ud835\uddfb \ud835\uddd5\ud835\ude02\ud835\ude06 \ud835\udde7\ud835\uddf5\ud835\uddf2\ud835\ude00\ud835\uddf2 \ud835\uddd5\ud835\uddfc\ud835\uddfc\ud835\uddf8\ud835\ude00.<\/p>\n

Once a technique becomes common knowledge, simply knowing it offers little competitive advantage. The real advantage comes from judgment, execution, and information your competitors haven’t discovered.<\/p>\n

\ud835\udfef. \ud835\udde6\ud835\uddf5\ud835\uddee\ud835\uddff\ud835\uddf2\ud835\uddf1 \ud835\uddd8\ud835\ude05\ud835\uddfd\ud835\uddf2\ud835\uddff\ud835\ude01\ud835\uddf6\ud835\ude00\ud835\uddf2 \ud835\uddd6\ud835\uddee\ud835\uddfb \ud835\udde0\ud835\uddee\ud835\uddf8\ud835\uddf2 \ud835\uddee\ud835\uddfb \ud835\uddd8\ud835\uddfb\ud835\ude01\ud835\uddf6\ud835\uddff\ud835\uddf2 \ud835\udddc\ud835\uddfb\ud835\uddf1\ud835\ude02\ud835\ude00\ud835\ude01\ud835\uddff\ud835\ude06 \ud835\udde3\ud835\uddff\ud835\uddf2\ud835\uddf1\ud835\uddf6\ud835\uddf0\ud835\ude01\ud835\uddee\ud835\uddef\ud835\uddf9\ud835\uddf2.<\/p>\n

When everyone follows the same famous copywriting formulas, their advertisements start looking and sounding alike. That predictability creates opportunities for someone who notices what everyone else has overlooked.<\/p>\n

\ud835\udff0. \ud835\uddda\ud835\uddff\ud835\uddf2\ud835\uddee\ud835\ude01 \ud835\udde3\ud835\uddff\ud835\uddf6\ud835\uddfb\ud835\uddf0\ud835\uddf6\ud835\uddfd\ud835\uddf9\ud835\uddf2\ud835\ude00 \ud835\uddd6\ud835\uddee\ud835\uddfb \ud835\udde3\ud835\uddff\ud835\uddfc\ud835\uddf1\ud835\ude02\ud835\uddf0\ud835\uddf2 \ud835\udde7\ud835\uddf2\ud835\uddff\ud835\uddff\ud835\uddf6\ud835\uddef\ud835\uddf9\ud835\uddf2 \ud835\uddd4\ud835\uddf1\ud835\ude03\ud835\uddf6\ud835\uddf0\ud835\uddf2.<\/p>\n

Urgency works. Specificity works. Guarantees work. But any of them can hurt an offer under the wrong conditions. Knowing a principle also means knowing when to leave it alone.<\/p>\n

\ud835\udff1. \ud835\udde0\ud835\uddfc\ud835\uddff\ud835\uddf2 \ud835\udddc\ud835\uddfb\ud835\uddf3\ud835\uddfc\ud835\uddff\ud835\uddfa\ud835\uddee\ud835\ude01\ud835\uddf6\ud835\uddfc\ud835\uddfb \ud835\uddd6\ud835\uddee\ud835\uddfb \ud835\udde0\ud835\uddee\ud835\uddf8\ud835\uddf2 \ud835\uddd7\ud835\uddf2\ud835\uddf0\ud835\uddf6\ud835\ude00\ud835\uddf6\ud835\uddfc\ud835\uddfb\ud835\ude00 \ud835\uddea\ud835\uddfc\ud835\uddff\ud835\ude00\ud835\uddf2.<\/p>\n

Every new copywriting formula gives you another option to consider. Eventually, collecting more options can become a convenient way to avoid the uncomfortable business of making a decision.<\/p>\n

\ud835\udff2. \ud835\uddde\ud835\uddfb\ud835\uddfc\ud835\ude04\ud835\uddf9\ud835\uddf2\ud835\uddf1\ud835\uddf4\ud835\uddf2 \ud835\uddd6\ud835\uddee\ud835\uddfb \ud835\uddd5\ud835\uddf2\ud835\uddf0\ud835\uddfc\ud835\uddfa\ud835\uddf2 \ud835\uddee \ud835\udde6\ud835\ude02\ud835\uddfb\ud835\uddf8 \ud835\uddd6\ud835\uddfc\ud835\ude00\ud835\ude01.<\/p>\n

After spending years mastering an approach, you have a powerful incentive to keep using it. The more you’ve invested in your expertise, the harder it becomes to abandon it, even when the market tells you things have changed.<\/p>\n

\ud835\udff3. \ud835\udde7\ud835\uddf5\ud835\uddf2 \ud835\uddd6\ud835\ude02\ud835\ude00\ud835\ude01\ud835\uddfc\ud835\uddfa\ud835\uddf2\ud835\uddff \ud835\uddd4\ud835\uddf9\ud835\ude04\ud835\uddee\ud835\ude06\ud835\ude00 \ud835\uddda\ud835\uddf2\ud835\ude01\ud835\ude00 \ud835\uddee \ud835\udde9\ud835\uddfc\ud835\ude01\ud835\uddf2.<\/p>\n

Even the greatest copywriters couldn’t guarantee that a specific advertisement would succeed. You can study every book on this shelf, master every formula, and follow every principle.<\/p>\n

The customer still gets the final say.<\/p>\n

And the customer doesn’t care how many books you’ve read.<\/p>\n

RW<\/p>\n

.<\/p>\n

.<\/p>\n

.<\/p>\n","protected":false},"excerpt":{"rendered":"

A few things I’ve learned from studying some of the greatest copywriters. \ud835\udfed. \ud835\uddd4 \ud835\uddd6\ud835\uddfc\ud835\uddfb\ud835\ude01\ud835\uddff\ud835\uddfc\ud835\uddf9 \ud835\udddc\ud835\ude00 \ud835\uddee \ud835\udddb\ud835\uddf6\ud835\ude00\ud835\ude01\ud835\uddfc\ud835\uddff\ud835\uddf6\ud835\uddf0\ud835\uddee\ud835\uddf9 \ud835\udde5\ud835\uddf2\ud835\uddf0\ud835\uddfc\ud835\uddff\ud835\uddf1, \ud835\udde1\ud835\uddfc\ud835\ude01 \ud835\uddee \ud835\udde3\ud835\uddf2\ud835\uddff\ud835\uddfa\ud835\uddee\ud835\uddfb\ud835\uddf2\ud835\uddfb\ud835\ude01 \ud835\udddf\ud835\uddee\ud835\ude04. A winning sales letter shows what worked under a particular set of conditions. Whether it keeps working depends on how many of those conditions still exist. \ud835\udfee. \ud835\uddd4\ud835\uddfb\ud835\ude06\ud835\uddfc\ud835\uddfb\ud835\uddf2 \ud835\uddd6\ud835\uddee\ud835\uddfb \ud835\uddd5\ud835\ude02\ud835\ude06 \ud835\udde7\ud835\uddf5\ud835\uddf2\ud835\ude00\ud835\uddf2 \ud835\uddd5\ud835\uddfc\ud835\uddfc\ud835\uddf8\ud835\ude00. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5,14],"tags":[],"class_list":["post-683","post","type-post","status-publish","format-standard","hentry","category-copywriting","category-mindset","category-personal"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/comments?post=683"}],"version-history":[{"count":1,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/683\/revisions"}],"predecessor-version":[{"id":685,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/683\/revisions\/685"}],"wp:attachment":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/media?parent=683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/categories?post=683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/tags?post=683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}