{"id":686,"date":"2026-10-28T04:53:18","date_gmt":"2026-10-28T04:53:18","guid":{"rendered":"https:\/\/richardwinser.com\/blog\/?p=686"},"modified":"2026-10-28T04:53:18","modified_gmt":"2026-10-28T04:53:18","slug":"%f0%9d%97%aa%f0%9d%97%b5%f0%9d%97%ae%f0%9d%98%81-%f0%9d%98%81%f0%9d%97%b5%f0%9d%97%b2-%f0%9d%97%96%f0%9d%97%b5%f0%9d%97%ae%f0%9d%98%81%f0%9d%97%9a%f0%9d%97%a3%f0%9d%97%a7-%f0%9d%97%a0%f0%9d%97%ae","status":"publish","type":"post","link":"https:\/\/richardwinser.com\/blog\/%f0%9d%97%aa%f0%9d%97%b5%f0%9d%97%ae%f0%9d%98%81-%f0%9d%98%81%f0%9d%97%b5%f0%9d%97%b2-%f0%9d%97%96%f0%9d%97%b5%f0%9d%97%ae%f0%9d%98%81%f0%9d%97%9a%f0%9d%97%a3%f0%9d%97%a7-%f0%9d%97%a0%f0%9d%97%ae\/","title":{"rendered":"\ud835\uddea\ud835\uddf5\ud835\uddee\ud835\ude01 \ud835\ude01\ud835\uddf5\ud835\uddf2 \ud835\uddd6\ud835\uddf5\ud835\uddee\ud835\ude01\ud835\uddda\ud835\udde3\ud835\udde7 \ud835\udde0\ud835\uddee\ud835\uddf4\ud835\uddee\ud835\ude07\ud835\uddf6\ud835\uddfb\ud835\uddf2 \ud835\udde5\ud835\uddee\ud835\uddf0\ud835\uddf8 \ud835\udde5\ud835\uddf2\ud835\ude03\ud835\uddf2\ud835\uddee\ud835\uddf9\ud835\ude00 \ud835\uddd4\ud835\uddef\ud835\uddfc\ud835\ude02\ud835\ude01 \ud835\udde0\ud835\uddee\ud835\uddff\ud835\uddf8\ud835\uddf2\ud835\ude01\ud835\uddf6\ud835\uddfb\ud835\uddf4"},"content":{"rendered":"

\"\"<\/p>\n

Barnes & Noble rack full of magazines teaching people how to use ChatGPT.<\/p>\n

The thing is, ChatGPT can explain how to use ChatGPT. Much of this information is free online. Yet publishers are printing and selling guides.<\/p>\n

Look closer at the covers:<\/p>\n

\ud835\ude0a\ud835\ude29\ud835\ude22\ud835\ude35\ud835\ude0e\ud835\ude17\ud835\ude1b \ud835\ude27\ud835\ude30\ud835\ude33 \ud835\ude1a\ud835\ude26\ud835\ude2f\ud835\ude2a\ud835\ude30\ud835\ude33\ud835\ude34.<\/p>\n

\ud835\ude0a\ud835\ude29\ud835\ude22\ud835\ude35\ud835\ude0e\ud835\ude17\ud835\ude1b \ud835\ude14\ud835\ude22\ud835\ude25\ud835\ude26 \ud835\ude1a\ud835\ude2a\ud835\ude2e\ud835\ude31\ud835\ude2d\ud835\ude26.<\/p>\n

\ud835\ude0f\ud835\ude30\ud835\ude38 \ud835\ude35\ud835\ude30 \ud835\ude1c\ud835\ude34\ud835\ude26 \ud835\ude0a\ud835\ude29\ud835\ude22\ud835\ude35\ud835\ude0e\ud835\ude17\ud835\ude1b \ud835\ude22\ud835\ude34 \ud835\ude20\ud835\ude30\ud835\ude36\ud835\ude33 \ud835\ude17\ud835\ude26\ud835\ude33\ud835\ude34\ud835\ude30\ud835\ude2f\ud835\ude22\ud835\ude2d \ud835\ude08\ud835\ude34\ud835\ude34\ud835\ude2a\ud835\ude34\ud835\ude35\ud835\ude22\ud835\ude2f\ud835\ude35.<\/p>\n

\ud835\ude10\ud835\ude2e\ud835\ude31\ud835\ude33\ud835\ude30\ud835\ude37\ud835\ude26 \ud835\ude20\ud835\ude30\ud835\ude36\ud835\ude33 \ud835\ude13\ud835\ude2a\ud835\ude27\ud835\ude26 \ud835\ude38\ud835\ude2a\ud835\ude35\ud835\ude29 \ud835\ude0a\ud835\ude29\ud835\ude22\ud835\ude35\ud835\ude0e\ud835\ude17\ud835\ude1b.<\/p>\n

\ud835\ude0c\ud835\ude34\ud835\ude34\ud835\ude26\ud835\ude2f\ud835\ude35\ud835\ude2a\ud835\ude22\ud835\ude2d \ud835\ude0e\ud835\ude36\ud835\ude2a\ud835\ude25\ud835\ude26 \ud835\ude35\ud835\ude30 \ud835\ude0a\ud835\ude29\ud835\ude22\ud835\ude35\ud835\ude0e\ud835\ude17\ud835\ude1b.<\/p>\n

Same technology. Different reasons to buy.<\/p>\n

One title speaks to a specific audience. Another promises to remove complexity. Others offer saved time, everyday improvements, or a shortcut through too much information.<\/p>\n

There isn\u2019t one giant ChatGPT market. Beginners, seniors, busy professionals, and people afraid of falling behind approach the same tool with different problems.<\/p>\n

But why pay for instructions when ChatGPT can answer your questions for free?<\/p>\n

A publisher can sell more than raw information:<\/p>\n

\ud835\udde6\ud835\uddf2\ud835\uddf9\ud835\uddf2\ud835\uddf0\ud835\ude01\ud835\uddf6\ud835\uddfc\ud835\uddfb: What do I actually need to know?<\/p>\n

\ud835\udde6\ud835\uddf2\ud835\uddfe\ud835\ude02\ud835\uddf2\ud835\uddfb\ud835\uddf0\ud835\uddf2: What should I learn first?<\/p>\n

\ud835\udde6\ud835\uddf6\ud835\uddfa\ud835\uddfd\ud835\uddf9\ud835\uddf6\ud835\uddf0\ud835\uddf6\ud835\ude01\ud835\ude06: Can you make this understandable?<\/p>\n

\ud835\uddd6\ud835\uddfc\ud835\uddfb\ud835\uddf3\ud835\uddf6\ud835\uddf1\ud835\uddf2\ud835\uddfb\ud835\uddf0\ud835\uddf2: Am I doing it right?<\/p>\n

\ud835\uddd6\ud835\uddfc\ud835\uddfb\ud835\ude03\ud835\uddf2\ud835\uddfb\ud835\uddf6\ud835\uddf2\ud835\uddfb\ud835\uddf0\ud835\uddf2: Can I find everything in one place?<\/p>\n

Of course, a magazine on a rack doesn’t prove it sells well. It does show what publishers believe people might pay for.<\/p>\n

Another thing: the covers repeatedly promised \u201cMade Simple,\u201d \u201cEssential Guide,\u201d and \u201cTips & Tricks.\u201d Familiar phrases can attract buyers, but they also make competing magazines sound alike.<\/p>\n

A more specific promise might stand out: \ud835\udde8\ud835\ude00\ud835\uddf2 \ud835\uddd6\ud835\uddf5\ud835\uddee\ud835\ude01\ud835\uddda\ud835\udde3\ud835\udde7 \ud835\ude01\ud835\uddfc \ud835\uddfd\ud835\uddf9\ud835\uddee\ud835\uddfb \ud835\ude06\ud835\uddfc\ud835\ude02\ud835\uddff \ud835\uddfb\ud835\uddf2\ud835\ude05\ud835\ude01 \ud835\ude03\ud835\uddee\ud835\uddf0\ud835\uddee\ud835\ude01\ud835\uddf6\ud835\uddfc\ud835\uddfb, or \ud835\uddea\ud835\uddff\ud835\uddf6\ud835\ude01\ud835\uddf2 \ud835\uddee \ud835\ude04\ud835\uddf2\ud835\uddf2\ud835\uddf8 \ud835\uddfc\ud835\uddf3 \ud835\uddff\ud835\uddf2\ud835\uddee\ud835\uddf9 \ud835\uddf2\ud835\ude00\ud835\ude01\ud835\uddee\ud835\ude01\ud835\uddf2 \ud835\uddf9\ud835\uddf6\ud835\ude00\ud835\ude01\ud835\uddf6\ud835\uddfb\ud835\uddf4\ud835\ude00 \ud835\uddf6\ud835\uddfb \ud835\uddee\ud835\uddfb \ud835\uddee\ud835\uddf3\ud835\ude01\ud835\uddf2\ud835\uddff\ud835\uddfb\ud835\uddfc\ud835\uddfc\ud835\uddfb.<\/p>\n

The magazines offer a useful reminder for anyone selling information products.<\/p>\n

The marketing lesson is sitting right there on the shelf.<\/p>\n

When selling a complicated technology, ask what buyers already want to accomplish… and how your product makes that easier.<\/p>\n

RW<\/p>\n

.<\/p>\n

.<\/p>\n

.<\/p>\n","protected":false},"excerpt":{"rendered":"

Barnes & Noble rack full of magazines teaching people how to use ChatGPT. The thing is, ChatGPT can explain how to use ChatGPT. Much of this information is free online. Yet publishers are printing and selling guides. Look closer at the covers: \ud835\ude0a\ud835\ude29\ud835\ude22\ud835\ude35\ud835\ude0e\ud835\ude17\ud835\ude1b \ud835\ude27\ud835\ude30\ud835\ude33 \ud835\ude1a\ud835\ude26\ud835\ude2f\ud835\ude2a\ud835\ude30\ud835\ude33\ud835\ude34. \ud835\ude0a\ud835\ude29\ud835\ude22\ud835\ude35\ud835\ude0e\ud835\ude17\ud835\ude1b \ud835\ude14\ud835\ude22\ud835\ude25\ud835\ude26 \ud835\ude1a\ud835\ude2a\ud835\ude2e\ud835\ude31\ud835\ude2d\ud835\ude26. \ud835\ude0f\ud835\ude30\ud835\ude38 \ud835\ude35\ud835\ude30 \ud835\ude1c\ud835\ude34\ud835\ude26 \ud835\ude0a\ud835\ude29\ud835\ude22\ud835\ude35\ud835\ude0e\ud835\ude17\ud835\ude1b \ud835\ude22\ud835\ude34 \ud835\ude20\ud835\ude30\ud835\ude36\ud835\ude33 \ud835\ude17\ud835\ude26\ud835\ude33\ud835\ude34\ud835\ude30\ud835\ude2f\ud835\ude22\ud835\ude2d […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,4,15],"tags":[],"class_list":["post-686","post","type-post","status-publish","format-standard","hentry","category-buying-psychology","category-copywriting","category-strategy"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/comments?post=686"}],"version-history":[{"count":1,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/686\/revisions"}],"predecessor-version":[{"id":688,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/posts\/686\/revisions\/688"}],"wp:attachment":[{"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/media?parent=686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/categories?post=686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richardwinser.com\/blog\/wp-json\/wp\/v2\/tags?post=686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}