๐ง๐ต๐ฒ ๐ข๐ป๐ฒ ๐ค๐๐ฒ๐๐๐ถ๐ผ๐ป ๐ฌ๐ผ๐๐ฟ ๐๐ ๐๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ผ๐ฟ๐ ๐๐ผ๐ฟ๐ด๐ผ๐ ๐๐ผ ๐๐๐ธ
A copywriter asks AI to research customers shopping for home security systems. He gets a polished report: demographics, buyer fears, purchase triggers, objections, and ten promising headlines. His competitors receive…
Richard ๐ง๐ต๐ฒ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐๐ฒ๐ต๐ถ๐ป๐ฑ ๐๐๐โ๐ ๐ญ๐ต๐ด๐ฐ ๐๐ฎ๐๐ฎ ๐๐ฎ๐บ๐ฝ ๐๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ฒ๐บ๐ฒ๐ป๐
Tales from the Swipe File Rather than focus on the ad copy, which is first rate, we’re going to examine the conditions around it: market, audience, zeitgeist (the spirit of…
๐ช๐ต๐ ๐ฌ๐ผ๐ ๐ฆ๐๐ข๐จ๐๐ ๐๐ฒ๐ฎ๐๐ฒ ๐ ๐ผ๐ป๐ฒ๐ ๐ผ๐ป ๐๐ต๐ฒ ๐ง๐ฎ๐ฏ๐น๐ฒ
I’ve always found the standard internet marketing advice about maximizing every transaction repugnant. Apparently, if your offers don’t include 40 upsells, downsells, one-time offers, and cross-sells, you’re an idiot leaving…
๐๐ฎ๐ธ๐ฒ ๐ฃ๐ถ๐น๐น๐. ๐ฅ๐ฒ๐ฎ๐น ๐ฅ๐ฒ๐น๐ถ๐ฒ๐ณ.
In 2010, researchers gave patients with irritable bowel syndrome pills containing ๐ฏ๐ฐ ๐ข๐ค๐ต๐ช๐ท๐ฆ ๐ฎ๐ฆ๐ฅ๐ช๐ค๐ข๐ต๐ช๐ฐ๐ฏ. The patients knew they were placebos. Yet 59% of those taking the pills reported adequate symptom…
๐ง๐ต๐ฒ ๐ญ๐ผ๐บ๐ฏ๐ถ๐ฒ ๐๐ฒ๐ฎ๐ฑ๐น๐ถ๐ป๐ฒ: ๐ข๐ป๐ฒ ๐ฃ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ ๐ง๐ต๐ฎ๐ ๐๐ฟ๐ฒ๐ฎ๐๐ฒ๐ ๐ง๐ฒ๐ป ๐ ๐ผ๐ฟ๐ฒ
In George Romero’s ๐๐ข๐บ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐๐ฆ๐ข๐ฅ (1985), scientists and soldiers are holed up in an underground bunker while the living dead swarm outside. Supplies are dwindling, tempers are exploding,…