๐ช๐ต๐ ๐๐ป๐ฐ๐ถ๐ฒ๐ป๐ ๐ฆ๐ฐ๐๐น๐ฝ๐๐ผ๐ฟ๐ ๐๐ต๐ฎ๐ป๐ด๐ฒ๐ฑ ๐๐ต๐ฒ ๐ฃ๐ฟ๐ผ๐ฝ๐ผ๐ฟ๐๐ถ๐ผ๐ป๐ ๐ผ๐ณ ๐๐ต๐ฒ ๐๐๐บ๐ฎ๐ป ๐๐ผ๐ฑ๐
Ancient Greek sculptors faced a problem: the human eye could make a proportioned statue look wrong. In Platoโs ๐๐ฐ๐ฑ๐ฉ๐ช๐ด๐ต, a speaker describes artists making large works for viewers standing far…
Richard ๐๐ณ ๐ฌ๐ผ๐’๐ฟ๐ฒ ๐ช๐ถ๐ป๐ป๐ถ๐ป๐ด ๐๐๐ฒ๐ฟ๐ ๐๐ฎ๐, ๐ฌ๐ผ๐’๐ฟ๐ฒ ๐ฃ๐ฟ๐ผ๐ฏ๐ฎ๐ฏ๐น๐ ๐ฎ ๐๐ผ๐๐ฒ๐ฟ
When you think about it, winning all the time isn’t all it’s cracked up to be. In fact, constantly winning can be a symptom of a much bigger problem. There…
๐ง๐ต๐ฒ ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ช๐ต๐ผ ๐๐ผ๐๐ด๐ต๐ ๐ฎ ๐๐ฟ๐ถ๐น๐น ๐ฏ๐๐ ๐๐ถ๐ฑ๐ป’๐ ๐ช๐ฎ๐ป๐ ๐ฎ ๐๐ผ๐น๐ฒ
You’ve probably heard the old marketing lesson: People don’t want a quarter-inch drill. They want a quarter-inch hole. Fair enough. But what makes you think they want the hole? Suppose…
๐๐ผ๐ ๐๐ผ ๐๐ฒ๐ฎ๐ ๐ง๐ต๐ฎ๐ ๐ฆ๐ฒ๐น๐น๐ถ๐ป๐ด ๐ฃ๐ผ๐ถ๐ป๐ ๐จ๐ป๐๐ถ๐น ๐๐ ๐ฆ๐๐ฎ๐ฟ๐๐ ๐ฃ๐ฎ๐๐ถ๐ป๐ด ๐ฅ๐ฒ๐ป๐
When I listen to Neil Young’s ๐๐ฐ๐ค๐ฌ๐ช๐ฏ’ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐๐ณ๐ฆ๐ฆ ๐๐ฐ๐ณ๐ญ๐ฅ, two parts of my brain get into an argument. The English teacher in me cringes. “Good grief, Neil. You’ve…
๐ง๐ต๐ฒ ๐ข๐ป๐ฒ ๐ค๐๐ฒ๐๐๐ถ๐ผ๐ป ๐ฌ๐ผ๐๐ฟ ๐๐ ๐๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ผ๐ฟ๐ ๐๐ผ๐ฟ๐ด๐ผ๐ ๐๐ผ ๐๐๐ธ
A copywriter asks AI to research customers shopping for home security systems. He gets a polished report: demographics, buyer fears, purchase triggers, objections, and ten promising headlines. His competitors receive…