๐ง๐ต๐ฒ ๐ง๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป ๐ข๐ณ๐ณ๐ฒ๐ฟ: ๐ฆ๐ฒ๐น๐น ๐๐ต๐ฒ ๐ก๐ฒ๐ ๐๐ผ๐ป๐ฑ๐ถ๐๐ถ๐ผ๐ป, ๐ก๐ผ๐ ๐๐ต๐ฒ ๐ฆ๐๐ฒ๐ฝ๐
Imagine watching ๐๐ฏ ๐๐ฎ๐ฆ๐ณ๐ช๐ค๐ข๐ฏ ๐๐ฆ๐ณ๐ฆ๐ธ๐ฐ๐ญ๐ง ๐ช๐ฏ ๐๐ฐ๐ฏ๐ฅ๐ฐ๐ฏ and seeing nothing but two hours of medical explanations about how a man turns into a wolf. No terrifying consequences. No glimpse of…
๐ง๐ต๐ผ๐๐ด๐ต๐๐ ๐ฎ๐ป๐ฑ ๐๐ฒ๐๐๐ผ๐ป๐ ๐ณ๐ฟ๐ผ๐บ ๐ ๐ ๐๐ผ๐ฝ๐๐๐ฟ๐ถ๐๐ถ๐ป๐ด ๐๐ผ๐ผ๐ธ๐๐ต๐ฒ๐น๐ณ
A few things I’ve learned from studying some of the greatest copywriters. ๐ญ. ๐ ๐๐ผ๐ป๐๐ฟ๐ผ๐น ๐๐ ๐ฎ ๐๐ถ๐๐๐ผ๐ฟ๐ถ๐ฐ๐ฎ๐น ๐ฅ๐ฒ๐ฐ๐ผ๐ฟ๐ฑ, ๐ก๐ผ๐ ๐ฎ ๐ฃ๐ฒ๐ฟ๐บ๐ฎ๐ป๐ฒ๐ป๐ ๐๐ฎ๐. A winning sales letter shows what worked…
What Do You Do When the Copywriting Greats Disagree?
โDo not use more than 17 words in a headline. Why? Based on my tests, Iโve never been able to make a headline work that is longer than this!โ –Ted…
On Simple Systems
You don’t need to master a complicated system to get results. Sometimes, a few techniques that work well together are enough. Back in the late โ90s, I picked up speed…