๐๐ฟ๐ฒ ๐ฌ๐ผ๐ ๐ช๐ฎ๐๐๐ถ๐ป๐ด ๐๐ ๐๐ฟ๐ฎ๐ผ๐ฟ๐ฑ๐ถ๐ป๐ฎ๐ฟ๐ ๐๐ ๐ผ๐ป ๐ข๐ฟ๐ฑ๐ถ๐ป๐ฎ๐ฟ๐ ๐ค๐๐ฒ๐๐๐ถ๐ผ๐ป๐?
A copywriter asks AI for ten ways to improve a newsletter. Seconds later, the screen fills with familiar suggestions: write stronger subject lines, improve consistency, segment the audience, experiment with…
Richard ๐ง๐ต๐ฒ ๐ข๐ป๐ฒ ๐ค๐๐ฒ๐๐๐ถ๐ผ๐ป ๐๐ผ ๐๐๐ธ ๐๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐ฅ๐ฒ๐ผ๐ฝ๐ฒ๐ป๐ถ๐ป๐ด ๐ฌ๐ผ๐๐ฟ ๐๐ฟ๐ฎ๐ณ๐
I love looking at Honorรฉ de Balzacโs manuscripts. Itโs as if he was more coffee than man, speed-running through pages like Super Mario. Except the pages tell a different story.…
๐ช๐ต๐ ๐๐ป๐ฐ๐ถ๐ฒ๐ป๐ ๐ฆ๐ฐ๐๐น๐ฝ๐๐ผ๐ฟ๐ ๐๐ต๐ฎ๐ป๐ด๐ฒ๐ฑ ๐๐ต๐ฒ ๐ฃ๐ฟ๐ผ๐ฝ๐ผ๐ฟ๐๐ถ๐ผ๐ป๐ ๐ผ๐ณ ๐๐ต๐ฒ ๐๐๐บ๐ฎ๐ป ๐๐ผ๐ฑ๐
Ancient Greek sculptors faced a problem: the human eye could make a proportioned statue look wrong. In Platoโs ๐๐ฐ๐ฑ๐ฉ๐ช๐ด๐ต, a speaker describes artists making large works for viewers standing far…
๐๐ณ ๐ฌ๐ผ๐’๐ฟ๐ฒ ๐ช๐ถ๐ป๐ป๐ถ๐ป๐ด ๐๐๐ฒ๐ฟ๐ ๐๐ฎ๐, ๐ฌ๐ผ๐’๐ฟ๐ฒ ๐ฃ๐ฟ๐ผ๐ฏ๐ฎ๐ฏ๐น๐ ๐ฎ ๐๐ผ๐๐ฒ๐ฟ
When you think about it, winning all the time isn’t all it’s cracked up to be. In fact, constantly winning can be a symptom of a much bigger problem. There…
๐ง๐ต๐ฒ ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ช๐ต๐ผ ๐๐ผ๐๐ด๐ต๐ ๐ฎ ๐๐ฟ๐ถ๐น๐น ๐ฏ๐๐ ๐๐ถ๐ฑ๐ป’๐ ๐ช๐ฎ๐ป๐ ๐ฎ ๐๐ผ๐น๐ฒ
You’ve probably heard the old marketing lesson: People don’t want a quarter-inch drill. They want a quarter-inch hole. Fair enough. But what makes you think they want the hole? Suppose…