Lessons from posting over 300 days in a row
Richard I don’t like talking about myself, which works against me because we are in the self-aggrandizement business, as Gary Halbert said. But when I noticed that I’d been posting on…
Strategy
Positioning Is an Exercise in Selective Destruction
The first time I heard Neil Young’s Archives Volume One on Blu-ray, I expected nothing more than background music. I had heard “After The Gold Rush” a hundred times. But…
Escape Plans Are Built Backwards
The 1962 Alcatraz escape didn’t begin with digging a hole in a cell wall. It began with the destination: get off the island. That destination dictated the problems that had…
The Spoon Principle of Copywriting
An escape tool doesn’t have to be impressive. It has to work. Same with copy. A plain sentence that moves the reader can outperform a clever sentence everyone admires. Lesson:…
Why Surprise Is An Underrated Strategy (and what to do next)
OpenAI is fighting several different wars simultaneously: frontier intelligence, consumer mindshare, enterprise/developer loyalty, inference economics, ecosystem lock-in, and open-vs-closed distribution. Their most recent tactic: rolling out unlimited text chats for…