Strategy

๐—ข๐—ป๐—ฒ ๐—›๐—ผ๐—ฐ๐—ธ๐—ฒ๐˜† ๐— ๐—ฎ๐˜€๐—ธ, ๐—ฎ ๐—ง๐—ต๐—ผ๐˜‚๐˜€๐—ฎ๐—ป๐—ฑ ๐—œ๐—บ๐—ถ๐˜๐—ฎ๐˜๐—ผ๐—ฟ๐˜€

Jason Voorhees doesn’t need an introduction. Put a hockey mask on a movie poster, and millions of horror fans know who’s coming. Pretty impressive for a guy who rarely speaks…

๐—›๐—ผ๐˜„ ๐—ฎ ๐—Ÿ๐—ผ๐—ป๐—ฒ ๐—–๐—ผ๐—ฝ๐˜†๐˜„๐—ฟ๐—ถ๐˜๐—ฒ๐—ฟ ๐—–๐—ฎ๐—ป ๐—ข๐˜‚๐˜๐—บ๐—ฎ๐—ป๐—ฒ๐˜‚๐˜ƒ๐—ฒ๐—ฟ ๐—ฎ๐—ป ๐—”๐—œ ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—™๐—ฎ๐—ฐ๐˜๐—ผ๐—ฟ๐˜†

A big company using AI can generate 500 advertising headlines before lunch. A lone copywriter can still beat it to the sale. Here’s how: Imagine two companies selling backup generators.…

๐—ง๐—ต๐—ฒ ๐—ฆ๐˜๐˜‚๐—ฑ๐—ฒ๐—ป๐˜ ๐—ช๐—ต๐—ผ ๐— ๐—ฎ๐—ฑ๐—ฒ ๐—ฎ ๐— ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป ๐——๐—ผ๐—น๐—น๐—ฎ๐—ฟ๐˜€ ๐—ฏ๐˜† ๐—”๐˜ƒ๐—ผ๐—ถ๐—ฑ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—–๐—ผ๐—บ๐—ฝ๐—ฒ๐˜๐—ถ๐˜๐—ถ๐—ผ๐—ป

In 2005, a 21-year-old British student named Alex Tew wanted to make enough money to pay for college. He had no established business, no advertising audience, and no particular advantage…