You’ve seen this scene in a hundred horror movies. The family knows the house is haunted. Furniture moves by itself. Something growls from the basement. The television starts talking to…
In ๐๐ฆ๐ญ๐ญ๐ณ๐ข๐ช๐ด๐ฆ๐ณ (1987), a mysterious puzzle box offers access to extraordinary experiences. Naturally, someone has to open it. What follows makes the original temptation look like a very bad bargain.…
An email marketer discovers that adding a deadline boosts sales. So he writes the subject line: โ๐๐ฐ๐ช๐ฏ ๐ต๐ฐ๐ฅ๐ข๐บ ๐ข๐ฏ๐ฅ ๐ด๐ข๐ท๐ฆ 30%. ๐๐ง๐ง๐ฆ๐ณ ๐ฆ๐ฏ๐ฅ๐ด ๐๐ณ๐ช๐ฅ๐ข๐บ.โ The trouble? These readers have never…
I can’t remember much of what my first-grade teacher said. But I can still remember those school bus mornings. Back then, school buses didn’t have seatbelts. At least ours didn’t.…
A big company using AI can generate 500 advertising headlines before lunch. A lone copywriter can still beat it to the sale. Here’s how: Imagine two companies selling backup generators.…
Richard