Free Stuff

Free Reports

7 Mistakes That Keep Great Copywriters Stuck Prospecting. How to build a compounding copywriting business without hustling harder.

How To Build Sales Copy Like The Roman Empire. A guide to building sales copy like a Roman army, with every section assigned a clear role and coordinated to move the reader steadily toward belief and action.

How to Use Metaphors to Make a Higher Price Feel Reasonable. A guide to using metaphors to reframe price, highlight value, and make higher-cost offers feel more reasonable to buyers.

Free Mind Maps

The Deeper WIIFM Stack Mind Map.  Beginning copywriters often write a few “What’s In It For Me” statements and leave it at that. This gives you seven different reader payoffs you can add and stack in any promotion.

Reasons People Buy Diagram. A visual motive map showing how practical gain, comfort, identity, protection, and avoidance combine to create a persuasive sales argument and drive a purchase decision.

Free Checklists

The State Before the Sentence: A 25-Point Writing Checklist.  A guide for managing your mindset, energy, and conviction before, during, and after writing so your copy carries more confidence, momentum, and persuasive force.