What an early ’90s rock tour taught me about using AI
In 1992, Robert Smith of The Cure decided to hire a third guitarist. The goal was simple: ease his load so he could sing instead of fighting the guitar. He…
Richard The Four Engines of Impact: How to Engineer Emotional Responses
“Just tell a story” may be one of the least useful pieces of marketing advice ever given. It tells you what to do, but nothing about how to actually do…
The Invisible CTA Button
A perfectly designed, bright red “Buy Now” button sits right in the middle of a webpage, yet the reader scrolls right past it. They didn’t miss it because they were…
Lessons from posting over 300 days in a row
I don’t like talking about myself, which works against me because we are in the self-aggrandizement business, as Gary Halbert said. But when I noticed that I’d been posting on…
Your Schedule Is Not the Day
I had a few days where everything clicked. I got good work done, stopped at the right time to eat, handled the chores, and stayed ahead of the small stuff.…