What Do You Do When the Copywriting Greats Disagree?
โDo not use more than 17 words in a headline. Why? Based on my tests, Iโve never been able to make a headline work that is longer than this!โ –Ted…
Richard On Simple Systems
You don’t need to master a complicated system to get results. Sometimes, a few techniques that work well together are enough. Back in the late โ90s, I picked up speed…
๐๐ผ๐ ๐๐ผ ๐ฆ๐ฒ๐น๐น ๐ช๐ถ๐๐ต๐ผ๐๐ ๐ฃ๐ถ๐น๐ถ๐ป๐ด ๐ข๐ป ๐ ๐ผ๐ฟ๐ฒ ๐ช๐ฎ๐ฟ๐ป๐ถ๐ป๐ด๐
You’ve seen this scene in a hundred horror movies. The family knows the house is haunted. Furniture moves by itself. Something growls from the basement. The television starts talking to…
๐ช๐ต๐ฎ๐๐ฒ๐๐ฒ๐ฟ ๐ฌ๐ผ๐ ๐๐ผ, ๐๐ผ๐ป’๐ ๐ข๐ฝ๐ฒ๐ป ๐๐ต๐ฒ ๐๐ผ๐
In ๐๐ฆ๐ญ๐ญ๐ณ๐ข๐ช๐ด๐ฆ๐ณ (1987), a mysterious puzzle box offers access to extraordinary experiences. Naturally, someone has to open it. What follows makes the original temptation look like a very bad bargain.…
๐ช๐ต๐ฒ๐ป ๐๐ผ๐น๐น๐ผ๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ฅ๐๐น๐ฒ๐ ๐ ๐ฎ๐ธ๐ฒ๐ ๐ฌ๐ผ๐ ๐ฎ ๐ช๐ผ๐ฟ๐๐ฒ ๐๐ผ๐ฝ๐๐๐ฟ๐ถ๐๐ฒ๐ฟ
An email marketer discovers that adding a deadline boosts sales. So he writes the subject line: โ๐๐ฐ๐ช๐ฏ ๐ต๐ฐ๐ฅ๐ข๐บ ๐ข๐ฏ๐ฅ ๐ด๐ข๐ท๐ฆ 30%. ๐๐ง๐ง๐ฆ๐ณ ๐ฆ๐ฏ๐ฅ๐ด ๐๐ณ๐ช๐ฅ๐ข๐บ.โ The trouble? These readers have never…