๐—ง๐—ต๐—ฒ ๐—ข๐—ป๐—ฒ ๐—ค๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐—”๐˜€๐—ธ ๐—•๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐—ฅ๐—ฒ๐—ผ๐—ฝ๐—ฒ๐—ป๐—ถ๐—ป๐—ด ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐——๐—ฟ๐—ฎ๐—ณ๐˜

I love looking at Honorรฉ de Balzacโ€™s manuscripts. Itโ€™s as if he was more coffee than man, speed-running through pages like Super Mario.

Except the pages tell a different story.

Theyโ€™re covered with corrections. Crossed-out sentences. Additions squeezed into margins. Sometimes the printerโ€™s proofs came back looking like Balzac had declared war on the typesetter.

And this was after heโ€™d supposedly finished writing.

Balzacโ€™s work habits were legendary. He wore a white monkโ€™s robe, wrote through the night, and fueled marathon sessions with astonishing amounts of coffee. He was racing debts, deadlines, and his ambition to build La Comรฉdie humaine, a sprawling portrait of French society.

But look again at those manuscripts.

The interesting part isnโ€™t how quickly he could fill a page. Itโ€™s how much work he was willing to do afterward.

A headline can be tightened. A claim can be supported. A sales argument can be made clearer.

But revisions have a price, too.

Every extra hour polishing a sales letter is an hour it isnโ€™t being tested against actual buyers. Eventually, the next revision becomes a bet: will this change improve the message enough to justify the delay?

Hereโ€™s a useful question before reopening a draft: ๐˜ž๐˜ฉ๐˜ข๐˜ต ๐˜ด๐˜ฑ๐˜ฆ๐˜ค๐˜ช๐˜ง๐˜ช๐˜ค ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฃ๐˜ญ๐˜ฆ๐˜ฎ ๐˜ข๐˜ฎ ๐˜ ๐˜ง๐˜ช๐˜น๐˜ช๐˜ฏ๐˜จ?

If you can name the problem, revise. If youโ€™re just making the words feel nicer, consider publishing.

Balzacโ€™s coffee habit makes the better anecdote. His manuscripts raise the better question.

When has your writing justified its next revision?

RW

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Richard's avatar

By Richard

Richard is a copywriter and direct response specialist.

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