𝗜𝗳 𝗬𝗼𝘂’𝗿𝗲 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗘𝘃𝗲𝗿𝘆 𝗗𝗮𝘆, 𝗬𝗼𝘂’𝗿𝗲 𝗣𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗮 𝗟𝗼𝘀𝗲𝗿

When you think about it, winning all the time isn’t all it’s cracked up to be. In fact, constantly winning can be a symptom of a much bigger problem.

There are two easy ways to guarantee victory:

1. Never try anything new.

2. Never try anything difficult.

Follow those two rules and you can rack up an impressive winning streak without ever getting any better at anything.

It’s like playing tic-tac-toe against a five-year-old, riding a bicycle with training wheels for the rest of your life, or playing a video game on the easiest level with unlimited lives.

Congratulations! You’re undefeated! You’re also going nowhere.

The same thing happens in copywriting. Nobody who seriously commits to writing copy wins every time, and I’d be suspicious of anyone who claims otherwise.

The best copywriters aren’t successful because they’ve discovered some magical way to avoid losing. They’re successful because they’ve developed the skills that dramatically improve their odds of winning.

And developing those skills means tackling difficult assignments, experimenting with unfamiliar approaches, and occasionally getting your teeth kicked in by the marketplace.

Of course, losing doesn’t automatically make you better. You have to learn something from the experience.

But if you’re winning every single time, you might want to ask yourself an uncomfortable question:

𝗔𝗺 𝗜 𝗿𝗲𝗮𝗹𝗹𝘆 𝘁𝗵𝗮𝘁 𝗴𝗼𝗼𝗱, 𝗼𝗿 𝗵𝗮𝘃𝗲 𝗜 𝗷𝘂𝘀𝘁 𝗴𝗼𝘁𝘁𝗲𝗻 𝗿𝗲𝗮𝗹𝗹𝘆 𝗴𝗼𝗼𝗱 𝗮𝘁 𝗮𝘃𝗼𝗶𝗱𝗶𝗻𝗴 𝗮 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲?

Because sometimes the biggest loser in the room is the guy who never loses.

RW

.

.

.