Identity Formula
Richard Role Models + Reverse Role Models = Strategic Identity Study who you want to become. Study who you refuse to become. Both teach you. RW
2026
The AI Wild West
Most people are wasting the AI revolution. We have these god-tier models at our fingertips, yet we aren’t pushing the tech, or our own thinking, to the absolute limit. It’s…
Ogilvy To TV
I try to imagine what went through David Ogilvy’s head when he decided to take on television. He was already a king in print. But being great in one medium…
The Eyeballin’ Mistake: Why “Looks Good to Me” Is a Costly Standard
AI can produce a polished sales page in seconds. Most business owners feel the pull: skim the result, make a few changes, call it “good enough,” and move on. But…
Debt is not just money owed
Debt is not just money owed; it is a claim placed on your future behavior. When you are deeply in debt, you lose the luxury of choice. You might accept…