The Four Engines of Impact: How to Engineer Emotional Responses
Richard “Just tell a story” may be one of the least useful pieces of marketing advice ever given. It tells you what to do, but nothing about how to actually do…
Storytelling
Why the Better Product Lost (A Fable)
In the Church of Dubious Miracles, a man once sold empty jars. Every Saturday he carried a wooden crate into the town square, climbed onto it, and arranged twelve jars…