An escape tool doesn’t have to be impressive. It has to work. Same with copy. A plain sentence that moves the reader can outperform a clever sentence everyone admires.
Lesson: Judge copy by function, not ornament.
RW
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.
.
An escape tool doesn’t have to be impressive. It has to work. Same with copy. A plain sentence that moves the reader can outperform a clever sentence everyone admires.
Lesson: Judge copy by function, not ornament.
RW
.
.
.
Richard is a copywriter and direct response specialist.