The $40 Spy Pen Ad: How Design Sold a Secret Identity
Richard A $4 Man From U.N.C.L.E. spy pen sounds like a joke until you remember that $4 in 1967 is roughly $40 today. That was serious mail-order money for a novelty…
August 2026
How to get an education in selling
How to get an education in selling, starting tonight: Flip items repeatedly on eBay or Craigslist. Change headlines, photos, descriptions. Track which variations increase margin. (Tip: I heard of a…
Youtube Thumbnail Brain Tricks
This man’s thumbnails do something weird in my brain. He shows an open book with diagrams, sessions, arrows, colored nodes, systems. It’s specific and slightly familiar, yet vague at the…
The Art of War (Against AI)
I keep watching people slap “taste is your moat” across their feeds like it’s gospel. But it’s a feel-good shield, not a strategy. Large Language Models run on probability. Feed…
The 5-Word Rule: Using Compression to Create High-Impact Copy
A fast way to create more impact: turn key passages into five words. By adhering to a strict five-word limit for key statements during the drafting phase, writers can master…