Copywriting

๐—ง๐—ต๐—ฒ ๐—ฃ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ ๐—ง๐—ต๐—ฎ๐˜ ๐—›๐—ผ๐—น๐—น๐˜†๐˜„๐—ผ๐—ผ๐—ฑ ๐—ž๐—ฒ๐—ฒ๐—ฝ๐˜€ ๐—ฆ๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ด

Hollywood has been selling audiences the same nightmare for more than 50 years. ๐˜๐˜ฏ๐˜ท๐˜ข๐˜ด๐˜ช๐˜ฐ๐˜ฏ ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜‰๐˜ฐ๐˜ฅ๐˜บ ๐˜š๐˜ฏ๐˜ข๐˜ต๐˜ค๐˜ฉ๐˜ฆ๐˜ณ๐˜ด appeared in 1956, was remade in 1978, and returned in different forms…

๐—ช๐—ต๐˜† ๐—–๐—ผ๐—ฝ๐˜†๐—ถ๐—ป๐—ด ๐—ฎ ๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ณ๐˜‚๐—น ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ ๐—Ÿ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐—–๐—ฎ๐—ป ๐—•๐—ฒ ๐—ฎ ๐—ง๐—ฒ๐—ฟ๐—ฟ๐—ถ๐—ฏ๐—น๐—ฒ ๐—œ๐—ฑ๐—ฒ๐—ฎ

In 1998, director Gus Van Sant tried an unusual Hollywood experiment. He remade Alfred Hitchcock’s Psycho almost shot for shot. Same story. Same dialogue. Nearly identical camera angles. Hitchcock’s 1960…

๐—ง๐—ต๐—ฒ ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐—ฃ๐—ฟ๐—ผ๐—ผ๐—ณ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—จ๐—ป๐—ฑ๐—ฒ๐—ฎ๐—ฑ

What 1980s Vampires Can Teach You About Making Testimonials More Persuasive In The Lost Boys (1987), Michael doesn’t join David’s vampire gang because somebody hands him a brochure explaining the…

๐—–๐—ฎ๐—ป ๐—จ๐—ด๐—น๐˜† ๐—ง๐—ต๐˜‚๐—บ๐—ฏ๐—ป๐—ฎ๐—ถ๐—น๐˜€ ๐—ฆ๐—ฒ๐—น๐—น ๐˜๐—ต๐—ฒ ๐—–๐—น๐—ถ๐—ฐ๐—ธ?

Yes. And Rob The AI Guy is proof. 97.7K subscribers. 592 videos. Thumbnails that, by conventional design standards, are ugly. Surprised man. Big text. Yellow highlighter. Yet they work. While…

๐—ง๐—ต๐—ฒ ๐— ๐—ผ๐˜€๐˜ ๐—™๐—ฟ๐—ถ๐—ด๐—ต๐˜๐—ฒ๐—ป๐—ถ๐—ป๐—ด ๐—ง๐—ต๐—ถ๐—ป๐—ด ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฅ๐—ผ๐—ผ๐—บ ๐—ช๐—ฎ๐˜€ ๐˜๐—ต๐—ฒ ๐—–๐—ต๐—ถ๐—น๐—ฑ

In The Bad Seed (1956), eight-year-old Rhoda Penmark looks like every parent’s dream. She’s polite, well-dressed, and charming when she wants to be. She’s also a calculating murderer. That’s what…