The Spoon Principle of Copywriting
Richard An escape tool doesn’t have to be impressive. It has to work. Same with copy. A plain sentence that moves the reader can outperform a clever sentence everyone admires. Lesson:…
Copywriting
Your 28,000 Subscribers Do Not Owe You a Click
A channel with 28,000 subscribers gets 736 views in 18 hours and the obvious question is: what happened? Maybe the algorithm buried it. Maybe subscribers stopped watching. Maybe the channel…
Buzz Bomb Postmortem of a Sales Pitch
The AI agent / harness space is pretty crowded today. Another challenger, Buzz AI, has entered the arena. Something like that would be ignored except for one important point: Buzz…
The Double Dragon Marketing Problem
Imagine you are launching a luxury brand in East Asia. You want to signal power and ancient wisdom, so you choose the dragon as your symbol. It seems like a…
The AI Wild West
Most people are wasting the AI revolution. We have these god-tier models at our fingertips, yet we aren’t pushing the tech, or our own thinking, to the absolute limit. It’s…