Will AI Catch The Fugitive?
In 1966, The Fugitive aired an episode every marketer interested in AI should probably watch. A scientist unveils the 2130, a โdigital computerโ that studies Richard Kimbleโs movements, spots his…
Richard The Legend of the Metal Hands
Growing up, I heard stories about JJ Armes that sounded made up. He had no hands. He had metal claws. He was a private detective. He kept lions on his…
Feeding The Content Monster
A business owner sits down Tuesday with two tasks: write the fourth post this month, or finally build the offer she’s promised her list for three months. She writes the…
Why โYouโre Doing It Wrongโ Is Terrible Copy
A recording engineer who worked with Frank Zappa and Barbra Streisand told me a story about a well-known 80s rock group. They had a big problem. Their drummer, a founding…
You Might Be Lying About Who You Are
One of my NLP/Hypnosis mentors asked everyone to write down every identity they claimed: writer, coach, entrepreneur, artist, healer, everything. The lists got long. Then he gave one instruction: cross…