How to Elevate Your Sales Copy from Junk to Art
In the early 1960s, a group of French intellectuals formed a club with a singular, seemingly strange mission: to preserve American comic strips. To the average American, these strips were…
Richard The Man Who Sold Rocks
In 1975, copywriter Gary Dahl took an object with almost no conventional product value: a smooth rock, and constructed an elaborate joke around it. The Pet Rock came nestled in…
Case Study: How To Launch A Billion Dollar Brand In 90 Seconds
Dollar Shave Club peaked a decade ago, but it’s still useful to examine its marketing strategy. When Michael Dubin was pitching the Club, investors raised an obvious objection: People could…
They All Laughed At The Agora Ad
I posted a lesson using an Agora financial ad a while back. The top comment dismissed it as corny. No mention of click-through rates, conversion numbers, or cost per acquisition.…
Marketing Should Open A Window, Not Hold Up A Mirror
Alfred Hitchcock understood that too much reality is not what the people want. He dismissed the movement towards depicting realism in movies as “sink to sink” films. As he put…