This is the headline deck of a recent offer, selling a large bundle of Self Improvement PLR.
Does the right reader immediately think, “This is talking about me”?
You can name a market correctly and still write copy that feels distant. “For coaches” identifies a group. Compare that to: “You know that sinking feeling when Sunday hits and you still have nothing useful to send your list?”
There is no attempt to get inside the reader’s shoes here. This offer IS making sales, and I suspect that’s due to asymmetry (giant stack of stuff for a low price) putting it over the top. It might also be helped by a good list/affiliate network as well.
“Save time with done-for-you content.”
That statement may be true, but it still feels generic.
Stronger:
“You promised yourself you’d publish this week. Now it’s Thursday night, the document is still blank, and you’re digging through half-finished notes trying to stitch together something worth sending.”
Now that’s an opening for your offer.
People pay attention to copy that accurately describes their world.
Specific recognition creates trust.
The prospect thinks:
“They understand this problem.”
That thought makes the next claim easier to believe.
RW
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