What Gets Measured Gets Ruined
Richard “Unplugging” from the digital world is easy enough. The harder part is pulling the curtain on the habits of mind it leaves behind. You can put the phone away and…
September 2026
What Aristotle Said About Your Pricing Policy
“Isn’t charging a premium price unfair?” It’s not a new question. In fact, it goes back hundreds, perhaps thousands, of years. Aristotle treats commercial justice in terms of fair exchange:…
The Copywriting Lesson Picasso Never Taught
Picasso knew that a masterpiece could be ruined by adding one more brushstroke. Copywriters and online marketers face the same challenge. Every sentence adds weight, and every extra word risks…
The Pain Mistake Copywriters Keep Making
Many copywriters treat “pain” like a volume knob. When they sense a customer is frustrated, they turn the dial to eleven. But there is a ceiling to how much intensity…
How to Succeed Through Brute Force
1879. Thomas Edison and his team are trying to build a practical incandescent light bulb. They test material after material, trial and error, running thousands of experiments in search of…