Feeding The Content Monster
Richard A business owner sits down Tuesday with two tasks: write the fourth post this month, or finally build the offer she’s promised her list for three months. She writes the…
September 2026
Why “You’re Doing It Wrong” Is Terrible Copy
A recording engineer who worked with Frank Zappa and Barbra Streisand told me a story about a well-known 80s rock group. They had a big problem. Their drummer, a founding…
You Might Be Lying About Who You Are
One of my NLP/Hypnosis mentors asked everyone to write down every identity they claimed: writer, coach, entrepreneur, artist, healer, everything. The lists got long. Then he gave one instruction: cross…
Tales from the Swipe File #1
This is the headline deck of a recent offer, selling a large bundle of Self Improvement PLR. Does the right reader immediately think, “This is talking about me”? You can…
A Tale of Two Authors
Joseph P. Farrell, Oxford scholar and author of more than 25 books, stopped posting on Facebook because he feared his writing would feed AI training data. He now communicates on…