“It Just Predicts the Next Token” Is Starting to Sound Ridiculous
Richard For years, one of the easiest ways to dismiss AI has been: “It just predicts the next token.” Technically, that may describe part of the machinery. But it is becoming…
Richard
The 1950 “Slab Of Wood” Secret To Higher Conversions
In 1950, Leo Fender introduced the Telecaster, the first mass-produced solid-body electric guitar. It was remarkably simple: essentially a slab of wood, a bolt-on neck, two pickups, and a few…
The Agent Wars May Have Started Before the Agent Market Did
After “chat” came “agents.” Instead of asking AI a question, you could hand it a task and let it work. It could search, schedule, browse, and operate software. Naturally, the…
Sell The Dream Or Kill The Nightmare?
Suppose you’re marketing in the relationship niche. Ask two people what they want from a relationship, and you may hear very different answers. One says, “I want peace, love, and…
Why Boring Copy Often Sells More
Most copywriters would probably ignore this headline: “Copywriting secrets — How to write copy that sells.” Nothing clever. Nothing surprising. No curiosity trick. Yet it has helped sell a course…