The Copywriting Lesson Picasso Never Taught
Richard Picasso knew that a masterpiece could be ruined by adding one more brushstroke. Copywriters and online marketers face the same challenge. Every sentence adds weight, and every extra word risks…
Copywriting
The Pain Mistake Copywriters Keep Making
Many copywriters treat “pain” like a volume knob. When they sense a customer is frustrated, they turn the dial to eleven. But there is a ceiling to how much intensity…
They Came for Gunfights. The Ideas Rode Along.
Nobody bought a ticket to a spaghetti western thinking, “Maybe this will sharpen my views on class conflict.” They wanted revenge. Dusty towns. Men who looked like bathing was a…
Tales From The Swipe File: The Combo Bullet Point Tactic
The best bullet points aren’t “one and done,” they’re combination punches. Here is a Jason Fladlien bullet, selling a webinar mastery book: “Once you realize your audience forgets 95% of…
Will AI Catch The Fugitive?
In 1966, The Fugitive aired an episode every marketer interested in AI should probably watch. A scientist unveils the 2130, a “digital computer” that studies Richard Kimble’s movements, spots his…