Escape Plans Are Built Backwards
Richard The 1962 Alcatraz escape didnโt begin with digging a hole in a cell wall. It began with the destination: get off the island. That destination dictated the problems that had…
Strategy
The Spoon Principle of Copywriting
An escape tool doesnโt have to be impressive. It has to work. Same with copy. A plain sentence that moves the reader can outperform a clever sentence everyone admires. Lesson:…
Why Surprise Is An Underrated Strategy (and what to do next)
OpenAI is fighting several different wars simultaneously: frontier intelligence, consumer mindshare, enterprise/developer loyalty, inference economics, ecosystem lock-in, and open-vs-closed distribution. Their most recent tactic: rolling out unlimited text chats for…
The Ancient Strategy Lesson Behind a Modern AI Controversy
Science YouTuber Hank Green faced backlash after using a phrase viewers suspected was AI-generated. He deleted an initial response, then apologized in a video, admitting that LLMs had become a…
Identity Formula
Role Models + Reverse Role Models = Strategic Identity Study who you want to become. Study who you refuse to become. Both teach you. RW