Feed Your Muse Something Disgusting

Expose yourself to work you don’t immediately like.

That means deliberately seeking out art, ideas, styles, and expressions that repel you, confuse you, or simply bore you. If you love clean minimalist design, spend time with something excessive and ornate. If you only read crisp nonfiction, try a strange experimental novel. If you hate a certain genre of music, listen long enough to figure out what its fans are hearing.

Why? Because your current taste boundary also defines your creative ceiling. Familiar work reinforces instincts you already have. Unfamiliar work introduces decisions you would never make on your own. Growth often begins when you encounter something that violates your internal rules and forces you to ask why.

Asking yourself, “do I like this?” keeps you trapped inside your existing preferences. Ask instead, “What problem is this solving that my taste ignores?” A chaotic painting may create energy that polished work cannot. A repetitive song may produce hypnosis rather than surprise. A strange writing style may capture a voice conventional prose would flatten out.

Make this a weekly practice. Choose one respected work outside your normal taste and study it without trying to become a fan. Identify one technique, assumption, or creative choice worth stealing.

You do not need to love everything you consume. Sometimes your muse needs a good meal. Sometimes it needs something disgusting.

RW
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Richard's avatar

By Richard

Richard is a copywriter and direct response specialist.