Beyond “So What?” Diagnostics
Orson Scott Card, bestselling science fiction writer, said your reader is looking for a reason to stop reading. In the world of fiction, if a manuscript is boring, the editor…
Richard Urgency Is Weakening Your Urgency
The loudest concert I ever attended was Pigface in 91′. It was just a nonstop wall of white noise. My ears were ringing the next day and half. Loud moments…
The Spoon Principle of Copywriting
An escape tool doesn’t have to be impressive. It has to work. Same with copy. A plain sentence that moves the reader can outperform a clever sentence everyone admires. Lesson:…
Why Surprise Is An Underrated Strategy (and what to do next)
OpenAI is fighting several different wars simultaneously: frontier intelligence, consumer mindshare, enterprise/developer loyalty, inference economics, ecosystem lock-in, and open-vs-closed distribution. Their most recent tactic: rolling out unlimited text chats for…
You have no leverage?
Existing interests Existing demands Existing customers Existing skills Existing domain knowledge Existing patterns Existing momentum Look closer. Leverage already exists. RW . . .