The Objection Always Rings Twice
A well-known full-time online marketer once told me they don’t handle sales objections at all. Present the product clearly. The customer either wants it or they don’t; there’s no point…
Richard The Ancient Strategy Lesson Behind a Modern AI Controversy
Science YouTuber Hank Green faced backlash after using a phrase viewers suspected was AI-generated. He deleted an initial response, then apologized in a video, admitting that LLMs had become a…
Your 28,000 Subscribers Do Not Owe You a Click
A channel with 28,000 subscribers gets 736 views in 18 hours and the obvious question is: what happened? Maybe the algorithm buried it. Maybe subscribers stopped watching. Maybe the channel…
Buzz Bomb Postmortem of a Sales Pitch
The AI agent / harness space is pretty crowded today. Another challenger, Buzz AI, has entered the arena. Something like that would be ignored except for one important point: Buzz…
General Semantics vs Clickbait in 2026
Coming out against clickbait in 2026 isn’t exactly a brave and powerful stance, I get it. However, I do see teachable moments here, through the lens of General Semantics indexing:…