When Your Product Demo Starts Looking Like a Yard Sale
Yesterday we explored the good. Now letโs look at the kitchen-sink approach in Mark Zuckerbergโs Meta Muse presentation. After introducing โpersonal superintelligence,โ he demonstrated everything from negotiating an $85-a-month cable…
Richard The Art of Category Positioning
Mark Zuckerberg recently presented his vision for Meta AI. One of the interesting things about Zuckerberg is that heโs been offering counter-narratives to the other tech bros. While others say…
Sun Tzu Walks Into A Seinfeld Episode…
Ray Bradbury found his voice by reading Melville and watching Universal monster movies. James Joyce built a modern epic by laying Homeric structure over a breakfast of Dublin kidney. Vladimir…
How To Build A USP Without Inventing Anything New
Iron and carbon are not rare. They have limited value on their own. Combine them and you get steel, which has a much higher economic value. A successful USP doesn’t…
Where I Look When The Product Feels Boring
You read the brief and think, โThereโs nothing here.โ Another course. Another service. Another product with the same features youโve described a dozen times. I study persuasion through literature and…