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What Do You Do When the Copywriting Greats Disagree?

On Simple Systems

๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—ฆ๐—ฒ๐—น๐—น ๐—ช๐—ถ๐˜๐—ต๐—ผ๐˜‚๐˜ ๐—ฃ๐—ถ๐—น๐—ถ๐—ป๐—ด ๐—ข๐—ป ๐— ๐—ผ๐—ฟ๐—ฒ ๐—ช๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด๐˜€

๐—ช๐—ต๐—ฎ๐˜๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐—ฌ๐—ผ๐˜‚ ๐——๐—ผ, ๐——๐—ผ๐—ป’๐˜ ๐—ข๐—ฝ๐—ฒ๐—ป ๐˜๐—ต๐—ฒ ๐—•๐—ผ๐˜…

๐—ช๐—ต๐—ฒ๐—ป ๐—™๐—ผ๐—น๐—น๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ฅ๐˜‚๐—น๐—ฒ๐˜€ ๐— ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—ฌ๐—ผ๐˜‚ ๐—ฎ ๐—ช๐—ผ๐—ฟ๐˜€๐—ฒ ๐—–๐—ผ๐—ฝ๐˜†๐˜„๐—ฟ๐—ถ๐˜๐—ฒ๐—ฟ

AI

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Honorรฉ de Balzac produced roughly ninety completed works totaling something like four million words in a little over two decades. Today, that kind of output looks suspicious. If an unknown…

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Buying Psychology Copywriting

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Arrange three black circles with wedges missing, their openings facing inward, and something curious appears: a white triangle. Its edges seem visible, although nobody drew them. This is the Kanizsa…

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Mindset Personal

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For months, I felt trapped in a recurring nightmare. I went through seven job interviews across three different school districts, and every one followed the same script. I would put…

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Mindset

Feed Your Muse Something Disgusting

Expose yourself to work you donโ€™t immediately like. That means deliberately seeking out art, ideas, styles, and expressions that repel you, confuse you, or simply bore you. If you love…

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Ancient Wisdom Copywriting

All Roads Lead To Proof

Rome did not prove its engineering skill with one impressive road. It proved it by building roads again and again. By the time Roman engineers began another road, bridge, aqueduct,…

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  • What Do You Do When the Copywriting Greats Disagree?
  • On Simple Systems
  • ๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—ฆ๐—ฒ๐—น๐—น ๐—ช๐—ถ๐˜๐—ต๐—ผ๐˜‚๐˜ ๐—ฃ๐—ถ๐—น๐—ถ๐—ป๐—ด ๐—ข๐—ป ๐— ๐—ผ๐—ฟ๐—ฒ ๐—ช๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด๐˜€
  • ๐—ช๐—ต๐—ฎ๐˜๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐—ฌ๐—ผ๐˜‚ ๐——๐—ผ, ๐——๐—ผ๐—ป’๐˜ ๐—ข๐—ฝ๐—ฒ๐—ป ๐˜๐—ต๐—ฒ ๐—•๐—ผ๐˜…
  • ๐—ช๐—ต๐—ฒ๐—ป ๐—™๐—ผ๐—น๐—น๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ฅ๐˜‚๐—น๐—ฒ๐˜€ ๐— ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—ฌ๐—ผ๐˜‚ ๐—ฎ ๐—ช๐—ผ๐—ฟ๐˜€๐—ฒ ๐—–๐—ผ๐—ฝ๐˜†๐˜„๐—ฟ๐—ถ๐˜๐—ฒ๐—ฟ

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What Do You Do When the Copywriting Greats Disagree?

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Buying Psychology Copywriting

๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—ฆ๐—ฒ๐—น๐—น ๐—ช๐—ถ๐˜๐—ต๐—ผ๐˜‚๐˜ ๐—ฃ๐—ถ๐—น๐—ถ๐—ป๐—ด ๐—ข๐—ป ๐— ๐—ผ๐—ฟ๐—ฒ ๐—ช๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด๐˜€

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๐—ช๐—ต๐—ฎ๐˜๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐—ฌ๐—ผ๐˜‚ ๐——๐—ผ, ๐——๐—ผ๐—ป’๐˜ ๐—ข๐—ฝ๐—ฒ๐—ป ๐˜๐—ต๐—ฒ ๐—•๐—ผ๐˜…

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