The Sun Tzu Strategy Big AI Tech Bros Are Ignoring
The top AI tech bros operate as if today’s massive head start guarantees permanent market control. They command enviable capital, compute, talent, and user bases. But confusing today’s strongest position…
Richard BluBlockers? More Like Objection Blockers
In the late 1980s, Joe Sugarman was selling BluBlocker glare-blocking sunglasses through his catalogs. He expanded the offer to television, selling over 20 million pairs. There is plenty to study…
What Gets Measured Gets Ruined
โUnpluggingโ from the digital world is easy enough. The harder part is pulling the curtain on the habits of mind it leaves behind. You can put the phone away and…
What Aristotle Said About Your Pricing Policy
โIsn’t charging a premium price unfair?โ Itโs not a new question. In fact, it goes back hundreds, perhaps thousands, of years. Aristotle treats commercial justice in terms of fair exchange:…
The Copywriting Lesson Picasso Never Taught
Picasso knew that a masterpiece could be ruined by adding one more brushstroke. Copywriters and online marketers face the same challenge. Every sentence adds weight, and every extra word risks…