Dollar Shave Club peaked a decade ago, but it’s still useful to examine its marketing strategy. When Michael Dubin was pitching the Club, investors raised an obvious objection: People could…
I posted a lesson using an Agora financial ad a while back. The top comment dismissed it as corny. No mention of click-through rates, conversion numbers, or cost per acquisition.…
Alfred Hitchcock understood that too much reality is not what the people want. He dismissed the movement towards depicting realism in movies as “sink to sink” films. As he put…
Most people hate hearing this, but once you really sit with it, it explains almost everything. You are as successful as youโre willing to be. Not in a new age…
The first day of school is so powerful because it sets the tone for the entire year ahead. One approach I used was starting with a single, unexpected image: a…
Richard