ACRONYM: P.O.S.T.
Richard P — Publish the specimen. O — Observe what the civilians do. S — Study the reaction. T — Tamper with the next version. WHAT IT DOES: POST prevents the…
August 2026
The Psychology of Sales Page Architecture
A sales page has a strange problem. The same reader who wants excitement at the top may want sober proof halfway down. The person who needs to feel understood in…
What an early ’90s rock tour taught me about using AI
In 1992, Robert Smith of The Cure decided to hire a third guitarist. The goal was simple: ease his load so he could sing instead of fighting the guitar. He…
The Four Engines of Impact: How to Engineer Emotional Responses
“Just tell a story” may be one of the least useful pieces of marketing advice ever given. It tells you what to do, but nothing about how to actually do…
The Invisible CTA Button
A perfectly designed, bright red “Buy Now” button sits right in the middle of a webpage, yet the reader scrolls right past it. They didn’t miss it because they were…