Escape Plans Are Built Backwards
Richard The 1962 Alcatraz escape didnโt begin with digging a hole in a cell wall. It began with the destination: get off the island. That destination dictated the problems that had…
August 2026
Beyond “So What?” Diagnostics
Orson Scott Card, bestselling science fiction writer, said your reader is looking for a reason to stop reading. In the world of fiction, if a manuscript is boring, the editor…
Urgency Is Weakening Your Urgency
The loudest concert I ever attended was Pigface in 91′. It was just a nonstop wall of white noise. My ears were ringing the next day and half. Loud moments…
The Spoon Principle of Copywriting
An escape tool doesnโt have to be impressive. It has to work. Same with copy. A plain sentence that moves the reader can outperform a clever sentence everyone admires. Lesson:…
Why Surprise Is An Underrated Strategy (and what to do next)
OpenAI is fighting several different wars simultaneously: frontier intelligence, consumer mindshare, enterprise/developer loyalty, inference economics, ecosystem lock-in, and open-vs-closed distribution. Their most recent tactic: rolling out unlimited text chats for…