Most people hate hearing this…
Richard Most people hate hearing this, but once you really sit with it, it explains almost everything. You are as successful as you’re willing to be. Not in a new age…
2026
Pattern Interrupts: Turning a Bridge into a Life Lesson
The first day of school is so powerful because it sets the tone for the entire year ahead. One approach I used was starting with a single, unexpected image: a…
ACRONYM: P.O.S.T.
P — Publish the specimen. O — Observe what the civilians do. S — Study the reaction. T — Tamper with the next version. WHAT IT DOES: POST prevents the…
The Psychology of Sales Page Architecture
A sales page has a strange problem. The same reader who wants excitement at the top may want sober proof halfway down. The person who needs to feel understood in…
What an early ’90s rock tour taught me about using AI
In 1992, Robert Smith of The Cure decided to hire a third guitarist. The goal was simple: ease his load so he could sing instead of fighting the guitar. He…