The Four Engines of Impact: How to Engineer Emotional Responses
Richard “Just tell a story” may be one of the least useful pieces of marketing advice ever given. It tells you what to do, but nothing about how to actually do…
Richard
The Invisible CTA Button
A perfectly designed, bright red “Buy Now” button sits right in the middle of a webpage, yet the reader scrolls right past it. They didn’t miss it because they were…
Lessons from posting over 300 days in a row
I don’t like talking about myself, which works against me because we are in the self-aggrandizement business, as Gary Halbert said. But when I noticed that I’d been posting on…
Your Schedule Is Not the Day
I had a few days where everything clicked. I got good work done, stopped at the right time to eat, handled the chores, and stayed ahead of the small stuff.…
Positioning Is an Exercise in Selective Destruction
The first time I heard Neil Young’s Archives Volume One on Blu-ray, I expected nothing more than background music. I had heard “After The Gold Rush” a hundred times. But…