The Art of War (Against AI)
Richard I keep watching people slap “taste is your moat” across their feeds like it’s gospel. But it’s a feel-good shield, not a strategy. Large Language Models run on probability. Feed…
Strategy
Case Study: How To Launch A Billion Dollar Brand In 90 Seconds
Dollar Shave Club peaked a decade ago, but it’s still useful to examine its marketing strategy. When Michael Dubin was pitching the Club, investors raised an obvious objection: People could…
Pattern Interrupts: Turning a Bridge into a Life Lesson
The first day of school is so powerful because it sets the tone for the entire year ahead. One approach I used was starting with a single, unexpected image: a…
Lessons from posting over 300 days in a row
I don’t like talking about myself, which works against me because we are in the self-aggrandizement business, as Gary Halbert said. But when I noticed that I’d been posting on…
Positioning Is an Exercise in Selective Destruction
The first time I heard Neil Youngโs Archives Volume One on Blu-ray, I expected nothing more than background music. I had heard “After The Gold Rush” a hundred times. But…