The Spoon Principle of Copywriting
An escape tool doesnโt have to be impressive. It has to work. Same with copy. A plain sentence that moves the reader can outperform a clever sentence everyone admires. Lesson:…
Richard Why Surprise Is An Underrated Strategy (and what to do next)
OpenAI is fighting several different wars simultaneously: frontier intelligence, consumer mindshare, enterprise/developer loyalty, inference economics, ecosystem lock-in, and open-vs-closed distribution. Their most recent tactic: rolling out unlimited text chats for…
You have no leverage?
Existing interests Existing demands Existing customers Existing skills Existing domain knowledge Existing patterns Existing momentum Look closer. Leverage already exists. RW . . .
The Objection Always Rings Twice
A well-known full-time online marketer once told me they don’t handle sales objections at all. Present the product clearly. The customer either wants it or they don’t; there’s no point…
The Ancient Strategy Lesson Behind a Modern AI Controversy
Science YouTuber Hank Green faced backlash after using a phrase viewers suspected was AI-generated. He deleted an initial response, then apologized in a video, admitting that LLMs had become a…