Your 28,000 Subscribers Do Not Owe You a Click
A channel with 28,000 subscribers gets 736 views in 18 hours and the obvious question is: what happened? Maybe the algorithm buried it. Maybe subscribers stopped watching. Maybe the channel…
Richard Buzz Bomb Postmortem of a Sales Pitch
The AI agent / harness space is pretty crowded today. Another challenger, Buzz AI, has entered the arena. Something like that would be ignored except for one important point: Buzz…
General Semantics vs Clickbait in 2026
Coming out against clickbait in 2026 isn’t exactly a brave and powerful stance, I get it. However, I do see teachable moments here, through the lens of General Semantics indexing:…
Wheaties and the Power of an Archetype
A customer pours cereal from a box bearing the photograph of an elite athlete. Above the athlete sits one compact promise: โThe Breakfast of Champions.โ The word “champion” gives Wheaties…
Your Hook Owes the Reader Rent
A reader grants your opening seconds of attention on credit. They are waiting to see if you offer value or merely “throat-clearing” filler. Many writers waste this loan with abstract…